Leveraging machine learning, GA4 provides marketers with real-time insights into customer behavior, preferences, and motivations, making it easier for them to take action to drive growth. Some of the new features of GA4 include enhanced tracking, predictive analytics, deeper integration with Google Ads, and greater privacy controls.
Sarah Woodward, the EVP of Growth at Three Five Two, shares with Marketers everything they need to know to prepare.
Read MoreSuper Bowl LVII, or what people are calling the "Booze Bowl," also brought new partnerships, relationships, and marketing behaviors.
Read MoreBased on Setup’s 2022 Marketing Relationship Survey, Clients are leaning towards more generalist agencies and working with more in-house teams. Clients also disclose the qualities that make up an ideal Agency partner and why certain partnerships end.
Read MoreTime and time again, marketers are told to listen to the consumer. We can learn what they like based on trends, analyzing consumer data, copying competitors, but, after all of the research, how do you apply what you know to create a successful User Experience?
It may be easier to develop a creative or engaging experience in person, but how can marketers optimize their UX tools online?
Read MoreOriginally created in 1994 with a short resurgence in the early 2010’s, QR codes once felt like a useless ex who kept coming back time after time with nothing to offer. After technological advancements, most consumers adopting a smartphone, and a raging pandemic in 2020 that changed the way we live, it looks like QR codes have made an official comeback and that they’re here to stay.
Read MoreIn the 2022 Setup Marketing Relationship Survey, Clients and Agency representatives shared why their partnerships came to an end. Though the reasons may be similar, it’s the order of those reasons that are so disparate. Where is the disconnect between the two parties and how can communication improve so that there is more alignment?
Read MoreWe spoke with Paid Media marketing experts from some of our agency partners about the current status of Paid Media in the marketing industry, what tactics are most successful, and how to shift a paid marketing strategy quickly.
Read MoreExperiential marketing answers the question: What if fans could participate in the magic of their favorite worlds and brands?
This blog exploring the benefits of Experiential Marketing was written by Madeline Evans, the Marketing Manager at Setup, with input from the AVP of Experiential Marketing, Mark Schomaker, from Ansira.
Read MoreSparkloft Media's Jason Dominy writes this guest blog post about the recent changes at Twitter after Elon Musk officially bought the platform + implications to brands and their advertising and customer service approaches.
Read MoreThe Gartner’s annual CMO Spend and Strategy Survey that measures marketing budgets, spending, and priorities revealed that marketing budgets for 2022 were drastically better compared to the last few pandemic-riddled years. The 2022 Gartner Survey even showed “that three-out-of-four CMOs reported increased budgets” compared to 2021.
An increase of marketing spending means marketers will need to prioritize their goals and marketing budgets. They will also have to align with the C-Suite and company on their spending. What should marketers be spending on in the upcoming year?
Read MoreNew trends brought on by the pandemic and social media have forced the Snack and Beverage industries to pivot in order to meet the demands of their changing consumer base.
As information becomes more widespread and consumers are becoming more selective, snack and soda brands are evolving to stay relevant by changing product development, brand identity, and marketing.
Read MoreAt Setup, we live in the world between marketing agencies and brands, connecting the two and consulting them on how to work effectively together. In any partnership, it’s important to understand and articulate the expectations one group has of another.
The following list includes five notable traits marketing leaders from Great Clips, Atlanta Hawks, Randstad, CrowdStreet, and NCR expect from their marketing agency partners.
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