This Women’s History Month, we want to continue highlighting the stories and voices of powerful female marketing leaders. Read advice and stories from powerful female thought leaders from Hiscox, Georgia Oak Partners, and Northwest Pump in this Women’s Contribution Blog.
Read MoreSetup Founder & CEO, Joe Koufman, virtually sat down with Laura Goldberg, the CMO at Constant Contact, to discuss how to trust your intuition, the beauty of simplicity and consistency, and the importance of integrity.
Read MoreThe Setup Women in Marketing series highlights the thoughts and advice of prominent marketing brand and agency leaders in companies. Our most recent In This Dame and Age event encouraged women from all backgrounds to #ShareYourStory.
An hour of networking and discussion led to 4 key points women, and all marketing leaders, should keep in mind.
Read MoreWe love a brand that takes a step back to recognize and celebrate their audience. For International Women’s Month, Setup features five brands that shifted their messaging to empower women - young and old - to embrace their strengths and rise above all odds.
Read MoreEmail is one of the most critical outreach tools in a Business Development Representative’s tool belt. Adding personalization to emails can be a great way to start building relationships with prospects and potential clients, and increase your chances of standing out. This blog outlines three ways you can start incorporating personalization into your outbound email outreach.
Read MoreSetup Founder & CEO, Joe Koufman, virtually sat down with Devika Mathrani, the Chief Marketing and Communications Officer at NewYork-Presbyterian, to discuss the importance of integrity and communication in business, her ability to energize and activate her team members, and how Maya Angelou inspires her.
Read MoreLeveraging machine learning, GA4 provides marketers with real-time insights into customer behavior, preferences, and motivations, making it easier for them to take action to drive growth. Some of the new features of GA4 include enhanced tracking, predictive analytics, deeper integration with Google Ads, and greater privacy controls.
Sarah Woodward, the EVP of Growth at Three Five Two, shares with Marketers everything they need to know to prepare.
Read MoreSetup CEO, Joe Koufman, virtually sat down with Akerho "AK" Oghoghomeh, the Senior Vice President & Head of Global Marketing at Beyond Meat, to discuss the importance of saying “yes” more often, the influence of his chemical engineering background in marketing, principles of being a good leader, and more.
Read MoreSuper Bowl LVII, or what people are calling the "Booze Bowl," also brought new partnerships, relationships, and marketing behaviors.
Read MoreSetup CEO, Joe Koufman, virtually sat down with Michael Smith, the Chief Marketing Officer at NPR, to discuss how he seamlessly meshes creativity and analytics, his appreciation for the book How to Win Friends and Influence People, and more.
Read MoreThree years after our last Speed-Dating breakfast, we were finally able to return to our favorite and most cherished in-person event!
With glitter hearts decorating the tables, and guiding questions to spark the romance, we kicked off the love-filled event with several agency partners and clients like Papa Johns, Orkin, Jabra, and more.
Read MoreIn order to know and understand your prospects, you have to speak to them. What’s the quick and easiest way to capture thoughts and tone? A call. Here are 4 tips on how to master the art of cold calling so that your business strategy can be as efficient and effective as possible.
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