Ad Age Feature | The Setup 2022 Marketing Relationship Survey

For the past four years, Setup has conducted a Marketing Relationship Survey to take the pulse on how Companies (Brands/Clients) and Marketing Agencies operate and work together. Because we live in the space between Brands and Agencies, we are in a unique position to bridge any gaps - in communication, work style, work needs, and more. In that vein, we’re excited to share the results of this year’s survey to provide insight and perspective on the current state of Agency-Client relationships.

Check out the results that were recently featured in Ad Age!

Press, Setup News/EventsSetup - marketing matchmakersNovember 14, 2022marketing relationship surveyComment

CMO Spotlight | Alejandro Alvarez Correa - American Signature, Inc.

Setup CEO, Joe Koufman, virtually sat down with Alejandro Alvarez Correa, the Chief Marketing Officer of American Signature, Inc., to discuss how he finds inspiration from being in bodies of water, how he leads with empathy and more.

CMO SpotlightSetup - marketing matchmakersNovember 10, 2022CMO SpotlightComment

“Elon Musk Bought Twitter. Now What?”

Sparkloft Media's Jason Dominy writes this guest blog post about the recent changes at Twitter after Elon Musk officially bought the platform + implications to brands and their advertising and customer service approaches.

Marketing Industry/TrendsJoe KoufmanNovember 8, 2022Comment

How Brands Sweeten Their Offerings During the Halloween Season

Every year, the Sweets and Snacks Industry is an essential player in the spooky season, and, every year, marketers turn up the heat to garner the most attention. The latest Industry Blog outlines some helpful methods marketers in the Sweets and Snacks Industry utilized to reach consumers this Halloween season.

Industry BlogsSetup - marketing matchmakersNovember 1, 2022Comment

CMO Spotlight | Bill Koleszar - National Spine & Pain Centers

Setup CEO, Joe Koufman, virtually sat down with Bill Koleszar, the Chief Marketing Officer of National Spine & Pain Centers, to talk about his calling to help other marketers, the importance of operational excellence, and his thirst for learning.

CMO SpotlightSetup - marketing matchmakersOctober 25, 2022CMO SpotlightComment

Setup Partner Feature | Sagepath Reply

Eric Swanson, a Partner at Sagepath Reply, shares how he instills positive values throughout the core of his organization and how Sagepath’s focus on the Customer Experience differentiates them from other marketing agencies.

Setup Partner FeatureSetup - marketing matchmakersOctober 20, 2022partner featureComment

CMO Spotlight | Mary Renner Beech - Scholastic

Setup CEO, Joe Koufman, virtually sat down with Mary Renner Beech, the Chief Marketing and Transformation Officer of Scholastic, to discuss how she helps marketers foster creativity, the importance of pausing and listening to others, and more.

CMO SpotlightSetup - marketing matchmakersOctober 11, 2022CMO SpotlightComment

CMO Spotlight | Pete Boland - Kelly

Setup CEO, Joe Koufman, virtually sat down with Pete Boland, the CMO of Kelly, to share about his philosophy on discovering passions and the influence of mentors and Shakespeare on his career and leadership.

CMO SpotlightSetup - marketing matchmakersOctober 6, 2022CMO SpotlightComment

Marketing Budget Priorities In A Post 2020 World

The Gartner’s annual CMO Spend and Strategy Survey that measures marketing budgets, spending, and priorities revealed that marketing budgets for 2022 were drastically better compared to the last few pandemic-riddled years. The 2022 Gartner Survey even showed “that three-out-of-four CMOs reported increased budgets” compared to 2021.

An increase of marketing spending means marketers will need to prioritize their goals and marketing budgets. They will also have to align with the C-Suite and company on their spending. What should marketers be spending on in the upcoming year?

Marketing Industry/TrendsSetup - marketing matchmakersOctober 4, 2022MARKETING budget, marketing budgetComment

Setup Partner Feature | Acadia

Jared Belsky, the CEO and Co-Founder at Acadia, shares what it means to be an effective leader, how his team outlives their values “Curiosity, Can Do, Candor, and Community,” and how Acadia’s search for talented and passionate people leads to the best work for their clients.

Setup Partner FeatureSetup - marketing matchmakersSeptember 29, 2022partner feature, agency leader, marketing agencyComment

Helping Brands Find their Perfect Agency through Custom Marketing Agency Search

Custom Agency Search is a growing part of Setup’s business, and we take pride in our ability to find and include the best, relevant agencies in a search for any client. We stay on the pulse of what’s happening in the agency space and on the marketing teams of client-side marketers. Throughout this process, we bring rigor and deep experience, and we aim to have everyone walk away from the process with a positive impression of each other.

Marketing ResourcesSetup - marketing matchmakersSeptember 27, 2022Comment

CMO Spotlight | Alice Crowder - Krystal Restaurants LLC

Setup CEO, Joe Koufman, virtually sat down with Alice Crowder, the former CMO of Krystal Restaurants LLC, to share about how she personally immerses herself in the brands she works for, how she encourages curiosity and inspirational thinking, and how a Chinese Folklore inspired her leadership style.

CMO SpotlightSetup - marketing matchmakersSeptember 22, 2022CMO SpotlightComment