As the expert marketing matchmakers, Setup prides ourselves on knowing the ins and outs of the agency-client relationship. After countless matches and conversations with both parties + yearly surveys tracking trends in the relationship, we’ve managed to highlight a few common themes.
In our latest virtual #MarketingMixer, we presented these findings to a group of marketing leaders from both the client and agency sides.
Read MoreThe year 2020 influenced (and may have altered forever) the way companies thought, operated, and planned. Because of that change, Setup has kept a close eye on ever-changing industries. We saw changes especially in the Restaurant sector - which is why we wrote about the Restaurant industry once, and why we are writing about it again. Here are contributions from Just Salad, Jack in the Box, Taziki’s Mediterranean Cafe, and Brinker International.
Read MoreSetup CEO Joe Koufman virtually sat down with Lynn Godfrey, the Senior Vice President + Chief Marketing Officer of the Leukemia and Lymphoma Society, to talk about her career path, marketing endeavors, and advice.
Read MoreSetup CEO Joe Koufman virtually sat down with John Miller, a Chairman for the NBCUniversal Marketing Council, a group designed to help marketers at NBCUniversal and Comcast work together. The full conversation covers his career path over the last 40 years in the Entertainment Industry, as well as his insights into becoming a better, stronger leader.
Read MoreAs marketing matchmakers, we at Setup are often asked by agency leaders how to best structure marketing and business development teams for growth.
In this article, Setup CEO, Joe Koufman, details the necessary steps to build a healthy business development team that will lead to growth.
Read MoreSetup CEO Joe Koufman virtually sat down with Kara Goldin, the CEO of Hint Water and the author of Undaunted. The full conversation includes how she transitioned from tech mogul to extremely successful CEO + how she leveraged her doubts and harnessed them into themes of her book Undaunted.
Read MoreSetup CEO Joe Koufman virtually sat down with Tia Cummings, the SVP of Global Brand Marketing for Square and the former VP of Marketing at Walker & Company (a P&G Company). The full conversation includes how she transitioned from engineering to marketing and how her leadership style leads to better relationships and culture within the organizations she works for.
Read MoreTo celebrate women in the marketing profession, we asked women marketing leaders from Communication Service for the Deaf, Inc, Rinnai America Corporation, and Celebrity Motor Cars to share their personal triumphs, tribulations, perspective, and advice about working in the marketing industry.
Read MoreSetup CEO Joe Koufman virtually sat down with Katie Kirschner, the VP of Brand, Content + Digital Marketing for NCR. In this interview, Katie discusses the importance of digital in a marketer's career, the value of communication when coaching a team, rising up after hardships, chemistry in the agency partnership, and her love for Harry Potter.
Read MoreIn the Setup CMO Spotlight series, we interview an array of marketing leaders who have done it all. In these recent interviews, marketing professionals shared advice that they wish they had known as a younger marketer, as well as advice they would give to current marketing executives in Chief Marketing Officer and other roles similar to their own.
Read MoreOver the past few months, Setup has highlighted prominent women marketing leaders who are making waves in their field. From advice on how to form stronger networks to advice on carving a place in a male-dominated field, these stories come from leaders of different backgrounds, industries, and passions, and are both inspirational and informative.
Featured today are stories from marketing leaders at Robert Bosch LLC, Fiserv, and Regal Cinemas.
Read MoreSetup CEO Joe Koufman virtually sat down with Lauren Weatherly, the Senior Vice President of PGi. Weatherly shares her career and leadership experience working in telecom and how, through emotional intelligence, communication, and intuition, she rose above the ranks.
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