Setup CEO Joe Koufman virtually sat down with Joanna Irwin, the Global CMO at Randstad. The full conversation covers her career path from agency-side to brand-side marketing, the challenges and learnings that come with being in a global role, how she gets buy-in across the company and with the C-suite, the value of collaboration and community within an organization, and more.
Read MoreMore than half of Forbes’ Most Influential CMOs of 2020 were women; it goes without saying that women are just as prominent and consequential to the marketing industry as men.
To celebrate women in the marketing profession during Women’s History Month, we asked women marketing leaders from Carvel at Focus Brands, Gardner Denver, Inc., and Blackbaud to share their personal triumphs, tribulations, perspective, and advice about working in the marketing industry.
Read MoreIn March 2020, people left their offices with no knowledge of when they’d return. Schools closed, concerts were rescheduled, and, to many marketers’ dismay, trade shows were canceled. Now, a year later, the vaccine is becoming more available each day - a seemingly hopeful future in our midst. So while everyone is antsy to return to their “normal” life, business leaders are wondering, what will the future of trade shows look like?
Read MoreThe Sports Industry, one that heavily relies on in-person events, adapted swiftly following this brand new sense of urgency. Here are some lessons for future sports (or any industry’s) marketing playbook regarding innovation, adaptation, and flexibility from an AMA interview featuring Atlanta sports marketing leaders.
Read MoreAt Setup, networking runs through the veins of the organization. Each staff member is enthusiastic about forming and maintaining relationships. This is largely due to the fact that we are founded by a business matchmaker who values connection above all else.
The following is a series highlighting the people and lessons that led to our CEO founding Setup.
Read MoreSetup CEO Joe Koufman virtually sat down with Angela Johnson, the Vice President of Marketing for The Krystal Company. The full conversation covers her career path from falling in love with the food industry working for companies like Arby's and Church's Chicken on the agency side, to making waves at Krystal on the brand side. Angela discusses campaign successes and failures, the importance of data's influence on marketing strategy, mentorship, and her love for the 1800's.
Read MoreOur February #MarketingMixer offered attendees the opportunity to learn about business matchmaking and then put their skills to the test in one-on-one Zoom break out sessions.
Read MoreIn the midst of the pandemic, children are dealing with their own battles. When each day’s schedule is isolation and online school, parents are identifying new ways to keep their children stimulated and entertained. During this time, the Toy Industry, in particular, has adapted and stretched their abilities in an attempt to meet their consumer’s growing needs.
Read MoreIt is no suprise that 2020 was a tough year for many (global pandemic, racial injustice, divisive politics, and economic despair). While we at Setup had our share of difficulties, 2020 was a pivotal year that transformed our business from a regional to a national scope as the preeminent marketing matchmakers in the US.
In the spirit of celebrating wins in the face of adversity, here are some of our top achievements from the past year.
Read MoreSetup CEO Joe Koufman virtually sat down with Mark Roberts, the Chief Marketing Officer (CMO) at TPx Communications. The full conversation covers his marketing leadership experience with private and public companies, his advice to new and seasoned marketers, and his innovative-focused leadership mentality.
Read MoreThis past year taught marketers that innovating is essential to survival. We asked innovative marketing agency experts from Three Five Two and The Variable to weigh in with their philosophies on innovation and the best processes for brands to adopt an innovative mindset.
Read MoreInitially, in response to the unpredictability of the coronavirus and uncertainty of the future, marketers leaned on a human-centered messaging approach to appeal to consumers. While empathy in a time of crisis is important, it led to cluttered inboxes with messages from random brands that were less informative and more performative, and repetitive messaging containing the phrases, “We’re all in this together,” and “In these unprecedented times…”
How has messaging evolved in the past year and what should marketers focus on?
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