How often have you heard someone or even had the thought, “Millennials…” under your breath with a scoff. Whether it’s happening consciously or not, the oldest millennials are well into their late 30’s and aren’t the stereotypical media crazed teen texting during dinner…
While each generation certainly has their pros and cons, what are the common misconceptions that make marketers turn a blind eye? And what opportunities are marketers missing out on with some demographics?
Read MoreContent creation establishes your brand, influences marketing strategy and campaigns, emphasizes your brand values/message, and displays your digital marketing capabilities/product offerings. In this cluttered marketing world where the consumer is given an endless list of companies to choose from, creative content may be the very thing that diversifies your company.
If you do have your content marketing calendar set, more power to you and your marketing efforts. Even still, take a look at our content checklist to be sure you have covered all of your bases!
Read MoreSetup saw incredible growth in 2019 - from rebranding to serving agencies all over the nation, Joe Koufman, CEO and Founder of Setup, shares 10 notable highlights from the successful year!
Cheers to a prosperous and more involved 2020 - forever onward and upward!
Read MoreCongratulations - you landed your next gig! And, like anything new, you’re probably experiencing a range of emotions - both good and bad.
No need to worry, we’ve all been there before.
Whether you’re hired as the new VP of Marketing or Marketing Manager, we collected expert advice from marketing leaders to prepare and guide you in your next role!
What advice would you give to marketers who are new to their role?
Read MoreBrands are seeking agency partners that are capable of delivering fantastic work...but, in an agency-client relationship, the capabilities of an agency are only half of the equation to make up a successful partnership.
The other half is chemistry.
How can marketing agencies use chemistry to find more opportunities with clients?
Read MoreDespite the launch leading to a number of computer crashes and frustrated fans, the streaming platform surpassed expectations and competitors by garnering up to 15 million subscribers by Thanksgiving day.
What can brands learn from Disney+’s dominance in the streaming industry to make a splash in their own?
Read MoreHoliday shoppers spend an average of $1,007.24 each during the Thanksgiving weekend, making it the largest shopping weekend - especially online shopping, accounting for over $7.9 billion of online sales in 2018 - of the year.
For most marketers, preparation for Black Friday and Cyber Monday campaigns takes place weeks in advance.
Setup asked a few retailers from all industries and backgrounds about their experience preparing for the big day(s) - giving us a behind the scenes look into a marketer’s preparation for Black Friday and Cyber Monday…
Read More88% of legacy banking organizations fear losing revenue to financial technology companies in areas such as payments, money transfers, and personal loans. How can traditional retail bankers rise to the challenges that emerging fintech companies present?
We asked fintech experts from eVestment, Flywire, Swarm Agency, and Response Media for advice on what marketing leaders in the banking industry can do to stay relevant. Here’s what they said…
Read MoreNovember 19th marks International Men’s Day - a day focused on men’s and boys’ health, improving gender relations, promoting gender equality, and highlighting male role models.
The following ads from AXE, Bonobos, and Gillette capture the gravity young men face in society by challenging relevant stereotypes and encouraging a community of responsible men with humanitarian values.
Read MoreThere is a lot of talk amongst agencies about being a “thought leader.” However, thought leadership requires time, resources, and intentionality in order to impact agency goals. Ironically, while agencies are the de facto “experts in marketing,” few devote the energy to “eating their own dog food” and wind up poorly positioning themselves.
If agencies want clients to trust them with their brand, then agencies need to take a taste of their own medicine. Joe Koufman, CEO of Setup, lists the improvement areas for agencies.
Read MoreAccording to a poll by the American Psychological Association, 69% of people are stressed by “lack of time” during the holidays. The lack of time can negatively impact personal relationships and lifestyle choices which ultimately bleeds into work productivity.
How do you find the time to attend to what is most important to you when work is pulling you in every direction?
Read MoreTo app or not to app, that is the question. While increasing visibility and consumer loyalty is important, not all brands may benefit from developing a mobile app.
We asked Moira Vetter, CEO of Modo Modo, and Brandon Butler, the Executive Director at Butter.ATL, for their thoughts on mobile app development.
What are the benefits of building an app and how do you know if your company should build one?
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