Marketing ResourcesMadeline EvansAugust 2, 2017Comment

Marketers Toolbox: Siteliner

#MarketersToolboxMadeline EvansJuly 28, 2017website content, website analytics, marketing tools, #MT - ProductivityComment

Being An Empathetic Marketer Takes S.O.U.L.

Marketing ResourcesMadeline EvansJuly 25, 2017marketing essentials, marketing tools, empathy, relationships, important marketing resource, marketing continuing educationComment

Marketers Toolbox: Buffer

#MarketersToolboxMadeline EvansJuly 21, 2017social media, marketing tools, shareable content, social connection, multi-channel marketing, #MT - Social MediaComment

How to form the Perfect Team from the Masterminds behind Google, Pixar, Apple, and Tesla

The founders from Google, Tesla, Apple, and Pixar walk into a bar...what do they all have in common? Successful companies, yes, but, more importantly, fantastic teams.

Forming a cohesive team seems simple enough, yet, why do companies struggle to maintain employees and effective strategies? There is no question companies like Google, Pixar, Apple, and Tesla have reached momentous success in their industries. How did they do it?

Marketers Toolbox: Insense

#MarketersToolboxSetup - marketing matchmakersJuly 14, 2017content creation, marketing content, marketing tools, #MT - Marketing, #MT - CollaborationComment

Tapping into a Marketer’s Inspiration and Covering all the B.A.S.E.S.

Marketing ResourcesSetup - marketing matchmakersJuly 11, 2017resources, relationship building, marketing message, analyticsComment

Marketers Toolbox: Good Sales Emails

#MarketersToolboxSetup - marketing matchmakersJuly 7, 2017email tools, marketing tools, #MT - MarketingComment

Avoiding Marketing Agency Selection Mistakes

Marketing ResourcesSetup - marketing matchmakersJuly 6, 2017relationship building, agency-client relationship, relationships, marketing agency, specialist agencies, business relationship opportunity, brand marketing, marketing roles, types of agencies, scorecard, Agency 101Comment

Marketers Toolbox: Rebrandly

#MarketersToolboxSetup - marketing matchmakersJune 30, 2017#MT - ProductivityComment

Company Rebranding Can Be Fraught With Peril: Strategies to Avoid Pitfalls

The rebranding process often entails restructuring a brand’s message to reflect market trends and spark a brand’s momentum generating buzz. Whether in the form of repositioning, renaming, or even adapting a new logo, the rebranding process strives to put a new spin on an old brand identity.

While rebranding should be forward-looking, it is sometimes poorly executed. Rebranding should be influenced by changes in consumer desires, yet there are numerous cases where rebranding is a result of a marketer’s personal perception of brand fatigue.