We spoke with Paid Media marketing experts from some of our agency partners about the current status of Paid Media in the marketing industry, what tactics are most successful, and how to shift a paid marketing strategy quickly.
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Experiential marketing answers the question: What if fans could participate in the magic of their favorite worlds and brands?
This blog exploring the benefits of Experiential Marketing was written by Madeline Evans, the Marketing Manager at Setup, with input from the AVP of Experiential Marketing, Mark Schomaker, from Ansira.
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Sparkloft Media's Jason Dominy writes this guest blog post about the recent changes at Twitter after Elon Musk officially bought the platform + implications to brands and their advertising and customer service approaches.
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The Gartner’s annual CMO Spend and Strategy Survey that measures marketing budgets, spending, and priorities revealed that marketing budgets for 2022 were drastically better compared to the last few pandemic-riddled years. The 2022 Gartner Survey even showed “that three-out-of-four CMOs reported increased budgets” compared to 2021.
An increase of marketing spending means marketers will need to prioritize their goals and marketing budgets. They will also have to align with the C-Suite and company on their spending. What should marketers be spending on in the upcoming year?
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New trends brought on by the pandemic and social media have forced the Snack and Beverage industries to pivot in order to meet the demands of their changing consumer base.
As information becomes more widespread and consumers are becoming more selective, snack and soda brands are evolving to stay relevant by changing product development, brand identity, and marketing.
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At Setup, we live in the world between marketing agencies and brands, connecting the two and consulting them on how to work effectively together. In any partnership, it’s important to understand and articulate the expectations one group has of another.
The following list includes five notable traits marketing leaders from Great Clips, Atlanta Hawks, Randstad, CrowdStreet, and NCR expect from their marketing agency partners.
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Fashion trends are cyclical in nature, constantly going in and out of style. There are some brands, however, that were never trendy, but are somehow currently defying the odds and catapulting into mainstream fashion. The strategies these once undesirable brands used to thrust themselves into the fashion spotlight are applicable to marketers everywhere.
Here are four takeaways from notable brands' marketing campaigns that have impacted their resurgence:
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Proving marketing’s value to other departments or the C-Suite can seem like a futile effort. When there is a disconnect across departments and a marketing campaign’s KPIs are vanity metrics, the first touchpoints in a long running brand awareness ploy, or the foundation of what’s to come - it can be hard for the C-Suite to see the full picture to get on board.
That’s why we reached out to marketing leaders from Danone, LEARFIELD, RE/MAX, Stratasys, and Invesco for answers on how they team up with their company’s leaders to get C-Suite buy-in and financial support.
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Last week, the Digital Summit Conference came to Atlanta! Marketers from every stage in the marketing career path attended to network and gain knowledge from experts about current marketing industry trends.
There were countless presentations highlighting how marketers could better optimize their content strategy. Here are five key takeaways that marketers need to implement in order to unlock engaging content.
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Most employers are not (and will not) demand workers to be in-person in the office five days a week. That means that there are many days when employees work from a home office, coffee shop, co-working space, or some other remote location. Connecting with coworkers through video and audio will only continue to grow.
Setup hosted a breakfast for some brand-side marketers to discuss remote work and how to make it better.
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The Setup Women in Marketing series is focused on interviews of over forty women sharing their marketing career path, advice, and observations regarding the industry. Leaders ranging from Great Clips to Hiscox to Blackbaud shared their outlooks on Marketing and the upcoming trends that excite them most.
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After years of lockdown, restrictions have alleviated and trade shows have returned. For some salespeople, this is an exciting chance for them to get out of the office and into the field, and for others this could trigger some anticipatory anxiety.
Regardless of where you fall on that spectrum, trade shows can be overwhelming and Setup can offer you tips on how to tackle a trade show in order to return to your company with qualified leads.
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