In the midst of the pandemic, children are dealing with their own battles. When each day’s schedule is isolation and online school, parents are identifying new ways to keep their children stimulated and entertained. During this time, the Toy Industry, in particular, has adapted and stretched their abilities in an attempt to meet their consumer’s growing needs.
Read MoreThis past year taught marketers that innovating is essential to survival. We asked innovative marketing agency experts from Three Five Two and The Variable to weigh in with their philosophies on innovation and the best processes for brands to adopt an innovative mindset.
Read MoreInitially, in response to the unpredictability of the coronavirus and uncertainty of the future, marketers leaned on a human-centered messaging approach to appeal to consumers. While empathy in a time of crisis is important, it led to cluttered inboxes with messages from random brands that were less informative and more performative, and repetitive messaging containing the phrases, “We’re all in this together,” and “In these unprecedented times…”
How has messaging evolved in the past year and what should marketers focus on?
Read MoreIf there is anything we’ve learned from the past year, it is that the world can throw unexpected curveballs at any time. Marketers, who are typically nimble on their toes, had to rework how they operate to think faster and act even quicker during 2020. Any expectation about how the year would flow or quarterly performance predictions were thrown out the window.
As we move into a new year, here are some future-proof trends that, even despite an uncertain future, can help your team focus on keeping the ball rolling.
Read MoreAt Setup, we work with a number of outstanding and award-winning marketing agencies. Despite 2020 throwing hurdles at the world, our partners still managed to shine. Working with such impressive companies motivates us to continue to make connections, and they truly got us through the year.
Read MoreDespite malls resembling ghost towns, companies stepped up to make the holiday shopping season “normal” for consumers, leading to one of the biggest digital sales days ever - following 2019’s Cyber Monday - as U.S. consumers spent around $9 billion on retail sites.
How did retailers effectively change Black Friday to adjust to the current needs of the pandemic?
Read MoreThe best marketers seek to uncover the true needs of a consumer then develop a solution to serve those needs.
How can marketers continually do this and which companies have succeeded in the past? Joe Koufman, CEO of Setup, shares his thoughts from his experience and conversations with other marketing leaders.
Read MoreOver and over again, it has been proven that purpose-driven companies outperform those that are seeking only profit. Joe Koufman, CEO of Setup, discusses the benefits behind defining a company’s purpose, vision, tenets, and values.
Read MoreThe SPARKsouth conference exposes attendees to multiple marketing career paths and sessions dedicated to mentoring and developing students’ professional skills and mindsets.
Due to Covid, the conference that typically takes place in venues such as UGA’s Terry College of Business or Truist Park was completely digital.
Read MoreJust like most events in 2020, this year’s Prime Day looks a little different. What normally is the ecommerce holiday of the summer, Amazon Prime Day is now taking place on October 13th and 14th, right before the holiday shopping season.
The veiled threat of a lethal virus has changed consumer purchasing behaviors drastically, leading to a surge of ecommerce use and an unwillingness to shop indoors.
Read MoreThe pandemic has impacted an array of industries both positively and negatively - causing company and consumer behaviors to change. At Setup, we’ve spoken to a number of marketers in a variety of industries including Restaurants, B2B, IT and Services. The rise of reliance on technology and ecommerce during this time led us to ask the following questions to ecommerce industry experts to gauge current and future trends.
Read MoreGiven the change in consumer behavior and increase in digital marketing adaptation, we reached out to some paid media experts to understand how marketers are best utilizing paid media at this time and what trends are arising.
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