Setup Pulse - 11.6.23

Welcome to Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on.

Read about what’s being talked about this week!

Trending Topics

“Fake” Out Of Home (FOOH)?

A lot of the viral OOH ads you’ve seen lately for brands like Maybelline, Adidas, and Gucci aren’t actually real. Brands are working with CGI artists to create “fake” ads to generate buzz online and save money when testing new campaigns.

Social Media Trends for 2024

From AI and video on Meta, to AR glasses becoming popular, there’s a lot to focus on in the new year for social media. Messaging tools will become bigger for brands, Threads is on the rise, and in-store activations will be key. 

The Groom Boom

Men’s interest in personal care has grown substantially. 70% of men engaged with at least one personal care service in the past two years. Marketers in the retail industry should tap into opportunities here.

New + Noteworthy

Atlanta Gains Five Michelin Stars

The Atlanta restaurant scene is about to expand as five restaurants recently received a Michelin star last month. The tourism industry will see a boost from non-ATLians checking out these awarded locations since Georgia is the 7th US Michelin state. (Hopefully Keith Lee’s recent reviews of some Atlanta restaurants doesn’t change tourists minds!)

Ad Of The Week

The Coca-Cola Company’s Gold Peak Tea redefines filters with their new “Golden Hour” campaign. It features photos taken from a lens created by pouring tea into it to resemble an orange hue.

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Come back soon for the next “Setup Pulse” where we give you quick trend and campaign reports! If you want more in-depth industry content, including interviews by CMOs and Marketing Executives, subscribe to our Newsletter below!