Setup Pulse - 1.8.24

Welcome to Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on.

Read about what’s being talked about this week!

Trending Topics

Mickey Now In Public Domain

As of January 1st, several characters are no longer under copyright law and can be repurposed in content. People have already started using Mickey Mouse. Tread carefully though! Since Disney holds trademark rights, there are limits. Copyright still exists for newer images and versions of certain characters.

The Potential of Good Writing

David Ogilvy recently released his 10 tips on how to write well explaining the importance of good writing. He advises to write naturally, don’t use jargon, keep it short and clear, and to never send a letter the day you write it. If you want action, don’t write it. Go say it!

Facebook Link History

Facebook rolled out a new setting that creates a repository of all the links you’ve clicked in their mobile app. If you don’t opt out, this data will be used for ads. As privacy is a big focus in 2024, Meta must communicate this new feature clearly.

New + Noteworthy

2024 Will Kickstart CMO Turnover

With the rise of AI, 2024 will set the stage for CMO turnover and require higher expectations and pressure on them. There will be four areas for CMOs to focus on to extend tenure:  intra-departmental and intra-organizational activities, customer experience, and financial performance.

Ad Of The Week

The Pop-Tarts Bowl became viral as their mascot descended into a toaster and was eaten by players at the end of the game. We’re unsure on whether this should be classified as comedy…or horror? Either way, this absurdist humor resonated with more than just Gen Z viewers.

Come back soon for the next “Setup Pulse” where we give you quick trend and campaign reports! If you want more in-depth industry content, including interviews by CMOs and Marketing Executives, subscribe to our Newsletter below!