Setup Partner Feature | Marketing Architects
What gap did you see in the market that led you to found or be a part of your agency?
TV advertising is an incredibly powerful marketing channel, but it can be tough to get right, especially for marketers looking to drive accountable results. It is expensive and difficult to measure. Marketing Architects is on a mission to solve that by exploring untraditional solutions.
What differentiates your agency from others?
Our offering is called All-Inclusive TV, which means that instead of the typical agency fees, our clients only get one bill for media. We cover the costs of everything else needed for campaign success, from strategy development to creative production to attribution.
Are any of your personal values incorporated into the agency?
Our company core values were put in place before I held the position that I do now, and I have no intention of changing them as they were done so well and 100% embody exactly what we need in our people to continue to grow.
One of our core values is “Hungry, Humble, Smart” which is taken from Patrick Lencioni’s “Ideal Team Player.” It’s a value I feel is crucial to not just success in the professional world, but also in the broader sense of life.
Every day, I set out to display hunger for improving our business. I work to display humility as I believe no one person can claim success in a team sport, and no one is ever done improving themselves. And lastly, “smart” is about emotional intelligence, something I have always focused on. Even in a world of technology, we are driven by humans and what we can do, and need to keep our EQ focus, front and center.
Do you have any advice for marketers?
In any role you hold, don’t let it limit your influence. One thing I was taught when I first started working was to think like a CEO, even if you are not. We all have day-to-day responsibilities and tasks that need to get done. In everything you do, wear your CEO hat.
If she/he saw the mundane process that you do every day, would she/he suggest a different way? Who could initiate a project to improve it? Sure, it may not be in your job description, but leaders look for their employees to step up and into challenges the leader can’t see. How can you better the people, process, and tools that you have influence over?
When your coworker sees you stretching to improve the business, the team, and yourself, what do you feel that will do for them? You will be much more fulfilled by your role if you think beyond what you do today. And in doing so, you will help your company, your team, and yourself, as well.
Our agency partners help make the magic at Setup happen. After performing a careful vetting process to thoroughly understand the agency, we partner them with Clients to fill the brand’s specific needs. Interested in becoming an agency partner? Visit here for more information.
Last week, Setup hosted a LinkedIn Live event led by Setup Founder & CEO, Joe Koufman, that featured Courtney Lewis, the CMO of The Variable, and Elicia Azali, the CMO of Beazer Homes, to unveil the 2024 Setup Marketing Relationship Survey – an annual report that delves into the dynamics between marketing Agencies and Clients. This year’s results, drawn from over 400 responses across industries, spotlight the evolving priorities, challenges, and opportunities in these relationships.