Setup Pulse - 1.22.24
Welcome to Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on.
Read about what’s being talked about this week!
Trending Topics
What’s On The 2024 Budget?
In a report by Gartner, 2023 insights reveal that many CMOs priced disruption into their 2023 plans to account for volatility. As CMOs are currently crafting their 2024 budgets, are they still considering "disruption" into their plans?
Quick Glossary To Third-Party Cookie Updates
There’s a lot of overwhelming information going around regarding Chrome’s change in data collection. Here’s Digiday’s 2024 Google Chrome third-party cookie deprecation glossary to stay up-to-date regarding data updates + sound smart while you do it!
An Amazon Challenger Has Appeared
FedEx launched a new commerce platform called FDX. Their intent is to help businesses build the best possible experience from demand to post-purchase with services that simplify reaching customers, showing estimated delivery time on websites, handling carts, tracking packages, recording the carbon emission impact of deliveries + managing returns.
New + Noteworthy
CMO Roles Are Being Eliminated…Or Are They?
Companies like Etsy, Walgreens, Lowe's, Hyatt Hotels, McDonald's, Johnson & Johnson, Uber, Lyft + more have eliminated the CMO role, but it still exists…in a way. Since marketing is a growth-focused profession, it is more important than ever, but more CMO roles are falling under other CXO positions. Marketers who are “generalists” with operations + finance backgrounds tend to be more valuable as the digitization of the marketing profession advances.
Ad Of The Week
The Coca-Cola Company whipped up the perfect formula by partnering with The Bear showrunner, Christopher Storer, to air a delightful 90 second ad during the 75th Annual Emmys.
Alex Ames, Senior Director of Content and Creative Excellence at Coca-Cola North America stated, "When we saw The Bear take home seven trophies at the Golden Globes, we knew we had to run the longform spot on this important night for the television industry.”
This fast turnaround was the right call since everyone’s eyes are on The Bear, winner of six Emmy trophies, including Outstanding Comedy Series.
Come back soon for the next “Setup Pulse” where we give you quick trend and campaign reports! If you want more in-depth industry content, including interviews by CMOs and Marketing Executives, subscribe to our Newsletter below!
Welcome to the Setup Pulse for Brands and Agency marketers alike! We provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk about Client team layoffs + increased budgets for Agencies, sprint models, football season + more...
Welcome to the Setup Pulse for Brands and Agency marketers alike! We provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk about being ~demure~, Heinz's standout ads, the DNC branding + more...
Welcome to the Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk about TikTok influencer marketing, AI + humans team up, the strength of paid media, and more…
Welcome to the Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk about trade shows, sustainability, creativity, OpenAI partnerships, and more…
Welcome to the Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk about the the guts it takes to start a marketing agency, Gen Z spending, AI beer, data privacy, and more…
Welcome to the Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk about the new Chief AI Officer role, latest news on the TikTok ban, X’s streaming services, dogs flying, super heroes coming to life, and more…
Welcome to the Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk about the new CBO role, how brands reacted to the Eclipse, AI news, and more…
Welcome to the Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk about Meta’s political ban, toilet paper ads we’re stuck on, Starbuck’s CMO no more, and more…
Welcome to the Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk about brand purpose, B2B Marketing efforts, Michael CeraVe, and more…
Welcome to the Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk about AI as a tool for marketers, Wendy’s cost experiments, Apple’s executive team, and more…
Welcome to the Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk about Super Bowl ads, YouTube A/B testing, and more…
Welcome to the Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk about Sprite’s newest environmentally friendly product campaign, Setup’s anniversary, artists fight with AI, and more…
Welcome to the Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk about The Bear’s Emmy wins and it’s influence on marketing, Third Party Cookie updates, news regarding the CMO role, and more…
Welcome to the Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk about Mickey’s entrance into public domain, the Pop-Tarts Bowl, AI’s impact on CMOs, and more…
Welcome to the Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk about B2B marketing tips, State Farm’s newest campaign, the Agency-Client relationship + more…
Welcome to Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk about ChatGPT’s anniversary, Disney+ Ads, TikTok trends + more…
Welcome to Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk about social media tips, Tinder’s latest update, and more.
Welcome to the Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk about social media trends to keep an eye on, consumer behavior, The Coca-Cola Company’s latest campaign, and more…
Welcome to the Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk CMO trends, agency layoffs, Gen Z preferences, Pinterest + more…
Welcome to Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk Gmail security, ChatGPT updates, Snapchat news, Taylor Swift’s impact on the Sports industry, and more…
Welcome to Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. Check out this week’s updates on TikTok, Google, the Agency-Client relationship, and more!
The Setup Pulse Report updates Client + Agency Marketers on the latest industry trends and campaigns. This week we talk Healthcare, Microsoft, Pumpkin Spice, Silk & Spice + more…
The Setup Pulse Report updates Client + Agency Marketers on the latest industry trends and campaigns. This week we talk YouTube, AI, YETI, and more…
The Setup Pulse Report updates Client + Agency Marketers on the latest industry trends and campaigns. This week we talk about B2C > B2B, Lyft updates, Meta’s technological attempts + more.
The Setup Pulse Report updates Client + Agency Marketers on the latest industry trends and campaigns. This week we talk X, Barbie, and Brand tribes.
Welcome to the Setup Pulse for Brands + Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk about tech-savvy Brands, Heinz's misstep, the Marketing Relationship Survey results, and more.