Setup Pulse - 2.5.24
Welcome to Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on.
Read about what’s being talked about this week!
Trending Topics
Less Screen Time In 2024?
If one of your goals is to have less screen time at night, Instagram is helping you out. They have now released new “nighttime nudges,” which will prompt users, mainly teens, to stop using their phones late at night.
Amazon TV and Hulu Ads FTW
According to Ad Age, only 13% of people are opposed to ads on streaming platforms, down from 36% last year! With more people paying less for the subscription tiers that include ads, many consumers are accepting having to sit through them.
No A(I)rt For You
Nightshade, a tool protecting digital art from being used for AI without permission, had a whopping 250,000+ downloads in just five days. By tagging images at a pixel level, AI can misinterpret the content of the images and create a “poisoned” image. This tool truly shows how artists are feeling about protecting their work.
New + Noteworthy
Setup is 10!
This month marks our 10 year anniversary of marketing matchmaking! We've been featured in Ad Age and multiple publications for our Marketing Relationship Surveys, and have made it our mission to connect marketers with the best people and resources to succeed. We are so grateful to everyone who has been a part of our journey!
Ad Of The Week
Sprite is testing out a label-less bottle in the UK to simplify the recycling process. The new bottle features the Sprite logo embossed on the front with laser-engraved product information on the back. They are still easily recognizable with the classic green and transparent caps.
This effort guarantees a plastic reduction of 2%, and removing the label saves 2.8kg of CO2e for every 1,000 bottles they manufacture. They’ve pledged to reduce their packaging footprint by 2030. Now here’s hoping it gets some attention and that they bring it to the U.S.
Come back soon for the next “Setup Pulse” where we give you quick trend and campaign reports! If you want more in-depth industry content, including interviews by CMOs and Marketing Executives, subscribe to our Newsletter below!
Welcome to the Setup Pulse for Brands + Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk about tech-savvy Brands, Heinz's misstep, the Marketing Relationship Survey results, and more.