Setup Pulse - 4.15.24

Welcome to the Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on.

Read about what’s being talked about this week!

Trending Topics

CMO’s New Friend, the CBO

The recent rise of the Chief Brand Officer (CBO) has many questioning if that makes the CMO role obsolete. It’s doing almost the opposite, in fact, and complementing the CMO role by having the two work together. The CBO extends the brand strategy from marketing to all other departments at the company.  

 

DEI Taking a Back Seat

CMOs have recently lost focus on DEI initiatives and deprioritized these efforts due to the increased pressure they’re receiving to be more accountable to the bottom line. Focus has shifted on operational efficiency, rising 12% between 2022 and 2023.

 

Prompt Skillbuilding

The hottest new business skill to learn is prompt engineering, essentially the art of creating prompts with AI. A pre-prompt is the most important part and will set the tone for the efficacy of AI responses. Categorizing prompts will also help!

 

New + Noteworthy

Brands Are Loving the 2024 Eclipse

From Oreo Krispy Kreme “out of this world” doughnuts to McDonald’s space themed location and even Warby Parker’s free eclipse glasses, lots of brands hopped on advertising for this rare event. Read about all the brand activations here! 

 

Ad Of The Week

Planned Parenthood went really bold with their recent billboards around Arizona during March Madness. Commuters were encouraged to consider a vasectomy using clever basketball language. Planned Parenthood saw an opportunity to spread their message to those looking for family planning alternatives to a predominantly male audience by placing the billboards on the route towards the stadium. 

Come back soon for the next “Setup Pulse” where we give you quick trend and campaign reports! If you want more in-depth industry content, including interviews by CMOs and Marketing Executives, subscribe to our Newsletter below!

Blog
How Client-Side Marketers Find Marketing Agencies
How Client-Side Marketers Find Marketing Agencies

According to the 2023 Setup Marketing Relationship Survey, Word-of-mouth and Referrals consistently remain the most frequent methods Clients use to find new Agency Partners. 

This has been the case for the last five years of the Marketing Relationship Survey. 

What does this mean for Clients + Agencies? How can they optimize their efforts with this knowledge?

Setup Pulse - 4.29.24
Setup Pulse - 4.29.24

Welcome to the Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk about the new Chief AI Officer role, latest news on the TikTik ban, X’s streaming services, dogs flying, super heroes coming to life, and more…

The Evolution of Marketing: How AI is Reshaping Marketing in 2024
The Evolution of Marketing: How AI is Reshaping Marketing in 2024

In the fast-paced world of digital marketing, it might feel impossible to keep up. Staying ahead of the curb is as important as having your morning coffee – miss it, and you might find yourself dozing off at the wheel. 

You can’t go anywhere without hearing people talk about Artificial Intelligence (AI), but it isn't just a fancy buzzword; it's critical to making sure you aren’t missing key opportunities. Elaine Fowler, Director of Market Strategy, Experience & Marketing at Sagepath Reply, shares how marketers can best optimize AI to improve their marketing strategy.

Which Agency Services Are Clients Using the Most?
Which Agency Services Are Clients Using the Most?

According to the Setup Marketing Relationship Survey, Clients leaned more heavily into content creation and video in 2023 than previous years by 15%. Since video content is more accessible to all types of people and is easier to consume and understand in short bursts, it makes sense that Clients would take advantage of platforms like Instagram Reels, TikTok, and YouTube Shorts. What other disciplines have been a brand priority?

Setup Pulse - 4.15.24
Setup Pulse - 4.15.24

Welcome to the Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk about the new CBO role, how brands reacted to the Eclipse, AI news, and more…

Client vs. Agency Side Marketing: Understanding the Different Career Paths
Client vs. Agency Side Marketing: Understanding the Different Career Paths

Marketers graduating from college often ask me whether they should pursue client- or agency-side opportunities for their initial job out of college. I tell them that in the long term, it is always best to get experience with both, but initially, a stint on the agency-side provides more opportunities to learn about different marketing roles, industries, and experiences than the client-side.

Joe Koufman, Founder and CEO of Setup, the matchmakers bridging the gap between agencies and brands, and Andrea Striebel, the VP of Marketing for Floor & Decor, share their thoughts on agency- vs client-side careers.

Setup Pulse - 4.1.24
Setup Pulse - 4.1.24

Welcome to the Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk about Meta’s political ban, toilet paper ads we’re stuck on, Starbuck’s CMO no more, and more…

What Client-Side Marketers Want (and Don’t Want) from their Marketing Agency Partners
What Client-Side Marketers Want (and Don’t Want) from their Marketing Agency Partners

In the last 10 years, Setup has conducted five Marketing Relationship Surveys, connected over 800 Brands and Agencies, conversed with well over 1000 Brand-sides marketers, and enacted 50+ Agency Assessments for Agency partners. Here’s the secret: Clients just want to have good chemistry! But how do you develop it?

6 Questions for Inspirational Women in Marketing Series | Part 13
6 Questions for Inspirational Women in Marketing Series | Part 13

To celebrate women in the marketing profession and to continue highlighting them throughout Women’s History Month, we asked women marketing leaders to contribute to our Women in Marketing Series detailing their personal triumphs, tribulations, and advice about working in the marketing industry. Part 13 features leaders from Nationwide, NAPA, Neogen Corporation, and Pratt Industries, Inc.

Setup Pulse - 3.18.24
Setup Pulse - 3.18.24

Welcome to the Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk about brand purpose, B2B Marketing efforts, Michael CeraVe, and more…

March Madness is in the "Air"
March Madness is in the "Air"

It may be hard to believe today, but the Nike basketball sneaker department was hanging on by a shoe lace, struggling to make any headway against Converse and Adidas in 1984.

What steps did the Nike team take to put them back on the map? And how did Michael Jordan impact that success?

6 Questions for Inspirational Women in Marketing Series | Part 12
6 Questions for Inspirational Women in Marketing Series | Part 12

Our ongoing Women in Marketing series highlights marketing leaders from different backgrounds and industries who continue to innovate and push the boundaries of their role.

This segment features the advice and journeys of leaders from CVS Health, Prudential, and more.

Setup Pulse - 3.4.24
Setup Pulse - 3.4.24

Welcome to the Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk about AI as a tool for marketers, Wendy’s cost experiments, Apple’s executive team, and more…

Why Clients End Their Agency Relationships + Why Agencies Think They Do
Why Clients End Their Agency Relationships + Why Agencies Think They Do

After surveying over 300 marketers on both the Agency and Client side, we were able to determine that there is a disconnect between why Clients fire Agencies, and why Agencies think they are fired. By pointing out this misunderstanding, both parties may be able to communicate better to salvage relationships or grow from the feedback. 

Dissatisfaction with an Agency’s value is the number one reason why a Client ends an Agency relationship. But do Agencies know this? 

Setup Pulse - 2.19.24
Setup Pulse - 2.19.24

Welcome to the Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk about Super Bowl ads, YouTube A/B testing, and more…

7 Notable Marketing Lessons from Super Bowl LVIII Ads
7 Notable Marketing Lessons from Super Bowl LVIII Ads

Evan Rosenthal, Setup's Business Development Manager and resident football fanatic, shares his take on the 2024 Super Bowl ads. As a company that focuses solely on benefiting and evaluating marketers, we've seen our fair share of ads. These were our favorite.

The Personal Touch of Technology in 2024
The Personal Touch of Technology in 2024

In this industry blog featuring the Technology sector, we have insights from a Cyber Technology + Services company, as well as a Wireless Services company, giving us a wide perspective of the innovation and next steps for companies protecting and expanding our networks. 

The following responses are from Colleen Murphy-Gomez, Vice President of Marketing, iBwave Solutions Inc., and Noa Benari, the Vice President of Marketing at Sygnia.

Setup Pulse - 2.5.24
Setup Pulse - 2.5.24

Welcome to the Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk about Sprite’s newest environmentally friendly product campaign, Setup’s anniversary, artists fight with AI, and more…

Marketing, the Applied Division of Psychology
Marketing, the Applied Division of Psychology

Jake McKenzie, the CEO of Intermark Group, a leading firm in psychology-driven marketing, shares his thoughts on the Professional Services industry, and how marketers can improve their data use overall.

Setup Pulse - 1.22.24
Setup Pulse - 1.22.24

Welcome to the Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk about The Bear’s Emmy wins and it’s influence on marketing, Third Party Cookie updates, news regarding the CMO role, and more…

My Journey in Navigating the World of Agency Growth: It's Not Just Business, It's  Personal
My Journey in Navigating the World of Agency Growth: It's Not Just Business, It's  Personal

After over 20 years in the agency marketing world, Rhonda Beckmann, the SVP, Growth of Setup, shares her advice about what it takes to work in sales. In my career, I have discovered what separates the everyday salesperson from top-tier growth talent. It's not always a strategy that can be articulated, as most are just being their authentic selves. However, these inherent qualities are what make them stand out:

Setup Pulse - 1.8.24
Setup Pulse - 1.8.24

Welcome to the Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk about Mickey’s entrance into public domain, the Pop-Tarts Bowl, AI’s impact on CMOs, and more…

Setup Pulse - 12.18.23
Setup Pulse - 12.18.23

Welcome to the Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk about B2B marketing tips, State Farm’s newest campaign, the Agency-Client relationship + more…

10 Marketing Industry Lessons from 2023
10 Marketing Industry Lessons from 2023

Our Industry Blog series is an informative cheat sheet to know what industry leaders are focusing on across verticals. Although every audience and product is different, the lessons we can learn and implement from one another will help elevate strategies, services, and business. These are the top 10 lessons from marketing leaders in 2023 that we’ve gathered across industries from Sports Marketing to Manufacturing and more.

The Detail is in the Retail - Industry Updates
The Detail is in the Retail - Industry Updates

With the holiday season in full swing, the Retail industry is heavily on the mind. As a part of our Industry Blog series, we interviewed Angela Johnson, the Chief Innovation Officer at edible, about her thoughts on the Retail space, and what trends she is noticing. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers face.

Setup Pulse - 12.4.23
Setup Pulse - 12.4.23

Welcome to Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk about ChatGPT’s anniversary, Disney+ Ads, TikTok trends + more…

The Human Element Behind The Manufacturing Industry
The Human Element Behind The Manufacturing Industry

Although we have covered the Manufacturing industry in the past, we spoke with some marketing leaders Andrea Arnold, the Senior Manager, Global Marketing, eMobility at Eaton, and Marcus Lennon, Sector Marketing & GTM at Jabil, to get the latest updates and news. 

Setup Pulse - 11.20.23
Setup Pulse - 11.20.23

Welcome to Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk about social media tips, Tinder’s latest update, and more.

A Leader’s Guide to Appreciating Your Team 
A Leader’s Guide to Appreciating Your Team 

At Setup, we conduct frequent Agency Assessments where we interview Client partners and Agency teams to assess the strengths, weaknesses, opportunities, and threats of our Agency partners. It really helps shine a light on why our partners are so awesome, but it also gives us insight into what Clients are prioritizing in their partnerships and what helps retain a happy and effective Staff. 

A Trip To The Travel + Tourism Industry
A Trip To The Travel + Tourism Industry

In our latest industry feature exploring the Travel and Tourism industry, Kelly Chartre, the VP of Marketing at Fox World Travel, and Martin Stoll, the CEO of Sparkloft Media share their observations and insights.

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