Setup Pulse - 11.20.23

Welcome to Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on.

Read about what’s being talked about this week!

Trending Topics

Facebook Reels On The Rise

Short form video is back on Facebook! With short videos on TikTok and Instagram rising in popularity, it’s time to leverage this type of content on Facebook. The benefit of cross-posting can be huge, as well.

More Amazon Purchases

The marketing agency Sparkloft Media mentions Amazon is threatened by TikTok with their enhanced ecomm offerings. Amazon continues to launch new initiatives to stay ahead including Amazon Inspire, Amazon Influencers, and in-app shopping with Meta.

YouTube’s Newest App

YouTube recently unveiled a new editing app, YouTube Create, to address some of the problems editors have. This update should ease the creation of Shorts and longer videos.

New + Noteworthy

Black Friday Starts Even Earlier

Black Friday deals continue to start earlier every year (especially this year with deals starting in early November). With inflation on the rise, brands are getting ahead of their sales goals, and with shipping costs going down, they can afford it.

Ad Of The Week

Tinder lets your friends and family weigh in on your next date with their new feature, Tinder Matchmaker. According to OnePoll, 75% of Gen Z singles regularly discuss dating with their peers. Coi Leray stars as the Matchmaking Monarch in Tinder’s new campaign.

Come back soon for the next “Setup Pulse” where we give you quick trend and campaign reports! If you want more in-depth industry content, including interviews by CMOs and Marketing Executives, subscribe to our Newsletter below!