Setup CEO + Founder, Joe Koufman, sat down with Melodie Nakhle, the Global Chief Marketing Officer for Amway, to talk about simplifying complexity, building strong partnerships, creating alignment across teams, and leading with curiosity, courage, and accountability.
Read MoreSetup’s eighth annual Marketing Relationship Survey explores how brand needs and agency services have evolved over time. From content, social, and PR to web development, media, CRM, and specialized capabilities, the findings show how shifting market conditions change what brands need from agency partners—and where agencies have the greatest opportunity to provide value.
Read MoreWhy do clients end agency relationships?
We ask this every year in the Setup Marketing Relationship Survey and the answer has changed over time, but the data points to a larger theme: clients rarely leave simply because of circumstances outside an agency’s control. The agency plays more of a part with the departure than they may realize.
Read MoreThanks to AI, marketers are creating more content, more quickly, and with fewer resources. A single brief can become a blog, email, social post, video script, and dozens of personalized variations in a fraction of the time it once required.
But producing more content does not necessarily make a brand more distinctive, credible, or visible…or the quality of that content good. This article explores how marketers can determine when to utilize AI and also how to get noticed by consumers.
Read MoreSetup CEO + Founder, Joe Koufman, sat down with Monica Lopez Gonzalez, the Chief Marketing Officer for Feeding America, to talk about curiosity, action, trust, purpose, and what it takes to lead marketing in a mission-driven organization.
Read MoreSetup CEO + Founder, Joe Koufman, sat down with R. Ethan Braden, the Vice President, Chief Marketing and Communications Officer of Texas A&M University, to talk about courageous leadership, brand clarity, and what it takes to connect an institution’s essence to the people it serves.
Read MoreIn this episode, Madeline Evans, the Marketing Manager at Setup, interviews JD Jacobs, Manager of Franchise Marketing at Chicken Salad Chick, to talk about career growth, service, brand storytelling, consumer trends, and the small but meaningful ways marketers can make an impact every day.
Read MoreSometimes the best creative is born through limitations, red tape, and censorship. This blog explores how different brands like Levi’s and Coor’s Light navigate structure and rise to the occasion.
Read MoreIn this episode, Madeline Evans, the Marketing Manager at Setup, interviews John Mangan, the Director of Marketing for Big Brothers Big Sisters of Atlanta, about Disney, purpose-driven marketing, using a sales mindset in marketing efforts, and more.
Read MoreJoe Koufman, the Founder + CEO of Setup and newly elected President of AMA Atlanta, shares his vision for Atlanta marketing, and how marketers can work together to make that happen.
Read MoreSetup CEO + Founder, Joe Koufman, sat down with Katie Williams, the CMO of The J.M. Smucker Company, to talk about the balance between humility and confidence, curiosity in leadership, empathy, taking chances, and more.
Read MoreSetup CEO + Founder, Joe Koufman, sat down with Carlota Feliu Argila, the Head of Marketing for the Americas for Hewlett-Packard's Industrial Print Division. They talked about staying close to the customer, bringing clarity to complexity, leading with integrity and positivity, and what it takes to turn strategy into execution.
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