Setup CEO + Founder, Joe Koufman, sat down with Brett Hannath, the Corporate VP, Global Marketing of Intel, to talk problem solving, transparent leadership, the bricks-and-mortar experience, and more.
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Joe Koufman, author of The Connector’s Compass and Founder + CEO of Setup, shares his passion behind relationship building and why he wrote a book centered around people pursuing more meaningful connections.
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Over the past year, we’ve watched the following patterns emerge across seemingly unrelated sectors: rising consumer expectations, demand for authenticity, growing complexity, and the tension between automation and human connection.
We interviewed multiple marketers from an array of industries in our blogs below, and we discovered consistent trends across the board. Check out all of our industry blogs throughout 2025 from leaders at Blackbaud, Hiscox USA, Mimedx, MONPURE, Kimberly-Clark Professional, and more.
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A call for marketers and agencies to participate in the 2025 Marketing Relationship Survey, before it’s too late.
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On November 19, 2025, Atlanta’s vibrant marketing community united under one roof for the first-ever Atlanta Integrated Marketing Summit (AIMS) — a remarkable experience that turned inspiration into action, focused on meaningful connections, and highlighted incredible leaders from UPS, Kellanova, Edible Brands, and Papa Johns who are actively pushing the industry forward.
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Explore the denim duel between AE’s Sydney Sweeney campaign and Gap’s Milkshake-fueled comeback—and what marketers can learn.
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Most agency searches begin with urgency: a priority shift, a launch date appears, and suddenly, you’re writing an RFP at midnight. In that scramble, you invite too many firms, ask the wrong questions, and end up choosing based on pitch theater instead of day-to-day fit. The fix isn’t a better RFP template. It’s time - specifically, the time you spend getting to know agencies before you need one.
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Marketers are grappling with how to make their strategy feel more impactful and human in 2025, but in the nonprofit world, that challenge comes with the added pressure of limited budgets and expansive missions. For Lynn Godfrey, Chief Experience Officer at Blood Cancer United, the solution lies in staying intentional, deeply segmenting audiences, and adapting quickly in a constantly evolving landscape.
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Private wealth marketing is built on personal relationships, which can make the advancements in technology more and more challenging. In an industry where discretion and relationships reign supreme, marketers must learn how to integrate data, automation, and innovation without losing trust.
To explore this balance, we spoke with Cathy McLagan, Managing Director of Growth Enablement at CIBC Private Wealth US.
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Joe Koufman, the Founder and CEO of Setup, explains the benefit of reviving the Atlanta Integrated Marketing System (AIMS). Bringing AIMS back to Atlanta is a chance to unite our community, foster new connections, and share practical insights from across the spectrum. Read about how AIMS benefits the Atlanta marketing community:
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“Data-driven” marketing is about proactively leveraging insights to make strategic decisions. But what defines a truly data-driven media approach?
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If your media strategy feels tangled and unclear, you’re not alone. Here’s how smart brands are simplifying the chaos and getting real results.
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