Don’t Wait for the Fire Drill: Building Agency Relationships Before You Need Them

Most agency searches begin with urgency: a priority shift, a launch date appears, and suddenly, you’re writing an RFP at midnight. In that scramble, you invite too many firms, ask the wrong questions, and end up choosing based on pitch theater instead of day-to-day fit. The fix isn’t a better RFP template. It’s time - specifically, the time you spend getting to know agencies before you need one.

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Marketing in the Nonprofit Sector: Lessons from Blood Cancer United’s Chief Experience Officer 

Marketers are grappling with how to make their strategy feel more impactful and human in 2025, but in the nonprofit world, that challenge comes with the added pressure of limited budgets and expansive missions. For Lynn Godfrey, Chief Experience Officer at Blood Cancer United, the solution lies in staying intentional, deeply segmenting audiences, and adapting quickly in a constantly evolving landscape.

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Navigating Marketing as Fintech Advances 

Private wealth marketing is built on personal relationships, which can make the advancements in technology more and more challenging. In an industry where discretion and relationships reign supreme, marketers must learn how to integrate data, automation, and innovation without losing trust. 

To explore this balance, we spoke with Cathy McLagan, Managing Director of Growth Enablement at CIBC Private Wealth US.

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Media Strategies That Drive Results: How Marketing Leaders Measure + Maximize ROI

Whether you’re managing campaigns for a national brand, a franchise QSR, or a B2B tech company, the challenge is the same: how do you build smarter media strategies that actually tie back to real business outcomes? We spoke with top experts from Sagepath, Goodway Group, and Look Listen to dig into what’s working, what’s changing, and where media performance and analytics are headed next.

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Leveraging AI to Fuel Human Creativity – August 2025 #MarketersBreakfast Recap

On a bright August morning in Atlanta, marketers from across the city from brands like Hiscox, Coca-Cola, Church’s Chicken, and more gathered for Setup’s latest #MarketersBreakfast, ready to explore a topic on everyone’s mind: How can AI truly enhance, rather than replace, human creativity? 

Over coffee and conversation, attendees rolled up their sleeves for a hands-on, interactive session led by Aby Varma, the Founder of Spark Novus.

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Winning Moves Retail Marketers Are Making in 2025

Retail marketing is entering a new era where value, trust, and operational excellence matter more than volume, visibility, and trend-chasing. As shopper expectations evolve, smart retail marketers are embracing personalization, AI, and brand positioning that aligns with customer values. We spoke with Kaylin Staub, the Chief Marketing Officer at SupplyHouse, and a leader we believe to be leading the pack in these efforts. Check out her interview.

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Winning Moves Retail Marketers Are Making in 2025

In the midst of change and new tech, Marti Walsh, VP of Customer Experience and Marketing at Kimberly-Clark Professional, brings us back to what really matters: showing up with purpose. In this conversation with Setup, she shares how her team builds trust through consistent omnichannel messaging, thoughtful use of AI, and a commitment to authenticity that connects with real people.

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A Strategic Guide to Building Modern Media Plans That Perform

Media is about delivering results that are meaningful. Your strategy should be about more than impressions. But with siloed data and rising expectations, it's hard to prioritize meaning under pressure to perform. 

That’s why we’ve brought together three powerful blogs filled with insights from industry experts at the top of their media game to help you rethink your media planning, simplify execution, and activate smarter strategies that drive growth.

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