What’s new today is old tomorrow. The world is changing, but that’s no surprise to marketers. Marketing agencies typically advertise themselves as “innovators” - they’re the front runners of the creative space and latest tech. With ever increasing technological advancements in facial recognition, geo-fencing, or even supermarket robot assistance, marketing agencies need to continuously innovate to stay ahead of the game.
So where are marketing agencies primarily innovating?
Read MoreThe #MarketersBreakfast by Setup focuses on nurturing and connecting marketing leaders in the community. Marketing is an ever-changing landscape, however, so the Setup #MarketersBreakfast covers an array of topics and marketing pain points. This quarter’s theme focused on Show + Tell - inviting six marketing leaders from different industries - The Coca-Cola Company, Salesforce, Atlanta Braves, ParkMobile, High Museum of Art, and the Metro Atlanta Chamber - to present and share a recent successful marketing initiative.
Read MoreWhen it comes to the budget, marketers need to fight for what they deserve. Time and time again, industries experience a growth in total revenue after increasing their marketing budget. Despite this correlation, however, marketers are challenged with presenting and proving their value to decision makers.
This blog outlines tactics to help marketing leaders build a case for higher marketing spending to key decision makers.
Read MoreCollaborative partnerships are built on trust, communication, reasonable expectations, and shared goals. However, if you have exhausted all of your options and still feel stuck with your agency partner, you need to do something about it.
There are plenty of reasons why a brand would stay with their agency partner. If you are a client-side marketer that is unhappy with your current agency partner, use these tips to approach communicating and evaluating the business partnership.
Read MoreDear Marketing Agencies: “The cobbler’s kids have no shoes” is no longer a valid excuse for a poor agency positioning strategy. How can potential clients to have faith in an agency’s ability to market their brand if that agency cannot even market itself?
Marketing agencies face countless barriers to growth… and positioning is often one of the most important and most overlooked of these barriers. According to Forrester, 62% of B2B buyers say they can finalize a vendor list based solely on digital content. An agency who does not prioritize positioning risks not even making it to the decision process.
Read MoreSurvival of the fittest means learning to adapt to the world around you. The marketing field is evolving constantly. Back in the day, marketing relied on gut feelings. Later, it relied on “vanity metrics.” Now, with the help of advanced technology, analytics has given marketers the necessary knowledge to inform marketing strategy.
But...marketers need to educate and keep themselves up to date on these changes, or else, the marketer risks getting left behind.
How can marketers continue their marketing education and why is it important to do so?
Read MoreFrom sales, to product design, to innovation, to finance, to technology, and even to HR - marketing touches virtually every department within the organization and drives each department toward its goals.
In order to do this, however, leaders in the organization need to understand the value of marketing. If CMOs position and communicate themselves better, then progress can be made.
How can CMOs prove their value to not only the C-suite, but the company as a whole?
Read MoreAfter 5 years of connecting marketers, AgencySparks has announced its business rebrand to Setup, the marketing matchmakers.
Read MoreInterns are much more than their popular coffee-fetching stereotypes. Tiffany Ujjin, Sales and Marketing intern at Setup, shares her perspective about optimizing and utilizing interns and how to improve internship programs.
Read MoreIn 2018, Amazon sold over 100 million products on Prime Day, a 60% increase in sales from the previous year. Prime Day has grown immensely, beckoning retail giants like Walmart, Target, and eBay to create their own take on the summer sale.
How has this holiday transformed over the years and what lessons can your brand take away?
Read MoreStranger Things, the retro sci-fi sensation on Netflix, immerses audiences in the 80’s throughout the show with it’s entire aesthetic, down to the soundtrack. The viewer is not only engaged by the captivating story, but by the presence of all things 80’s - but what can marketers take away from this pop culture phenomenon?
Read MoreAt the end of the day, the consumer is the one who keeps a company in business - so, their voice is important. Give consumers the ability to speak candidly and openly to the business without any barriers by offering them a survey.
Surveying customers can uncover unknown insights that will lead to better, more efficient procedures. We’ve selected a handful of survey tools that could possibly improve your customer’s experience over time:
Read More
