Media Strategies That Drive Results: How Marketing Leaders Measure + Maximize ROI

Whether you’re managing campaigns for a national brand, a franchise QSR, or a B2B tech company, the challenge is the same: how do you build smarter media strategies that actually tie back to real business outcomes? We spoke with top experts from Sagepath, Goodway Group, and Look Listen to dig into what’s working, what’s changing, and where media performance and analytics are headed next.

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Leveraging AI to Fuel Human Creativity – August 2025 #MarketersBreakfast Recap

On a bright August morning in Atlanta, marketers from across the city from brands like Hiscox, Coca-Cola, Church’s Chicken, and more gathered for Setup’s latest #MarketersBreakfast, ready to explore a topic on everyone’s mind: How can AI truly enhance, rather than replace, human creativity? 

Over coffee and conversation, attendees rolled up their sleeves for a hands-on, interactive session led by Aby Varma, the Founder of Spark Novus.

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Winning Moves Retail Marketers Are Making in 2025

Retail marketing is entering a new era where value, trust, and operational excellence matter more than volume, visibility, and trend-chasing. As shopper expectations evolve, smart retail marketers are embracing personalization, AI, and brand positioning that aligns with customer values. We spoke with Kaylin Staub, the Chief Marketing Officer at SupplyHouse, and a leader we believe to be leading the pack in these efforts. Check out her interview.

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Winning Moves Retail Marketers Are Making in 2025

In the midst of change and new tech, Marti Walsh, VP of Customer Experience and Marketing at Kimberly-Clark Professional, brings us back to what really matters: showing up with purpose. In this conversation with Setup, she shares how her team builds trust through consistent omnichannel messaging, thoughtful use of AI, and a commitment to authenticity that connects with real people.

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A Strategic Guide to Building Modern Media Plans That Perform

Media is about delivering results that are meaningful. Your strategy should be about more than impressions. But with siloed data and rising expectations, it's hard to prioritize meaning under pressure to perform. 

That’s why we’ve brought together three powerful blogs filled with insights from industry experts at the top of their media game to help you rethink your media planning, simplify execution, and activate smarter strategies that drive growth.

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How Smart Marketers Build a Budget That Actually Works

Creating a marketing budget isn’t just a financial exercise; it’s a strategic act. It’s your roadmap for growth, your guardrail against wasted effort, and, when done well, your strongest case for internal alignment and external results.

But while most marketers know how much they wish they could spend, far fewer know how much they should. So, where do you begin?

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The Top 5 Questions Marketers are Asking in 2025 + How to Find the Answers

At Setup, we don’t just listen, we track patterns, analyze them, and come up with solutions to assist marketers with their challenges. Every year, our Marketing Relationship Survey gathers insights from brand and agency marketers to identify the core challenges, shifts, and opportunities in the client–agency relationship. These aren’t hypotheticals; they’re real-time questions marketing leaders are actively asking. And your answers help drive the industry's evolution.

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