CMO Spotlight | Laura Knebusch - Georgia-Pacific

As marketing teams face growing expectations, emerging technology, new channels, and an increasing demand for content, one question continues to become ever present:

What should your team build in-house, and where can an outside partner add more?

Laura Knebusch, the Senior Vice President of CPG Marketing and CX at Georgia-Pacific, shares that the answer isn’t choosing one model over the other. It’s understanding what the business needs and building the right combination of internal capabilities and external expertise.

CMO SpotlightSetup - marketing matchmakersNovember 5, 2026relationships, outsource, Outsourcing, in-houseComment

5 Lessons Marketers Can Learn From the Opening Act

Opening acts have a tough job: win over an audience that may not be there to see them, make an impression quickly, and leave people wanting more. Marketers face a similar challenge. Here’s what the opening act can teach brands about earning attention, creating momentum, and making every moment count.

AIMS 2026: Lessons for Building Stronger Brands in 2027

AIMS 2026 united Atlanta’s top marketers for a high-energy day of collaboration, creativity, and cross-disciplinary insights — breaking silos and building the future of marketing together. With powerful sessions from Hertz, Chick-fil-A, Cricket Wireless, and Georgia-Pacific, the summit was packed with actionable strategies, authentic leadership, and real connection. Check out the conversations and key takeaways of the event!

Setup News/EventsSetup - marketing matchmakersOctober 28, 2026AIMS, Atlanta Integrated Marketing SummitComment

CMO Spotlight | Meredith Winczewski - Honeywell Technologies Industrial Automation

Setup CEO + Founder, Joe Koufman, sat down with Meredith Winczewski, the Chief Marketing Officer for Honeywell, to talk about authentic leadership, the value of listening, why marketers should not be afraid of lateral career moves, the importance of digging into data, and how AI is helping make complex marketing work more efficient.

CMO SpotlightSetup - marketing matchmakersSeptember 22, 2026CMO SpotlightComment

CMO Spotlight | Brian Canning - Hertz

Setup CEO + Founder, Joe Koufman, sat down with Brian Canning, the Chief Marketing Officer at Hertz, to talk about collaborative leadership, listening to different perspectives, taking smart creative risks, building a brand people actually like, and how AI is helping Hertz move faster and scale more effectively.

CMO SpotlightSetup - marketing matchmakersSeptember 17, 2026CMO SpotlightComment

Why Marketers Need Community More Than Ever

Marketers spend significant time building their technology stacks, measurement frameworks, agency rosters, and professional skill sets forgetting that their network is just as important as any skill. The people you know can become sources of perspective, collaborators, hires, mentors, agency partners, sounding boards, customers, and future opportunities. That’s why Setup created AIMS. We wanted to connect more marketers and make those connections meaningful.

Marketing Industry/TrendsSetup - marketing matchmakersSeptember 15, 2026AIMSComment

Why Atlanta Needs AIMS: A Marketing Event Built for Connection

On October 8 at SCADshow, AIMS will bring together brand leaders, agency partners, marketing organizations, sponsors, and rising talent for a focused afternoon centered on two things marketers need more of right now: useful ideas and meaningful relationships.

Setup News/EventsSetup - marketing matchmakersSeptember 1, 2026AIMS, Atlanta, marketing eventComment

CMO Spotlight | Melodie Nakhle - Amway

Setup CEO + Founder, Joe Koufman, sat down with Melodie Nakhle, the Global Chief Marketing Officer for Amway, to talk about simplifying complexity, building strong partnerships, creating alignment across teams, and leading with curiosity, courage, and accountability.

CMO SpotlightSetup - marketing matchmakersAugust 27, 2026CMO SpotlightComment

What Kinds of Agency Services Are Clients Hiring?

Setup’s eighth annual Marketing Relationship Survey explores how brand needs and agency services have evolved over time. From content, social, and PR to web development, media, CRM, and specialized capabilities, the findings show how shifting market conditions change what brands need from agency partners—and where agencies have the greatest opportunity to provide value.

Why Do Clients End Agency Relationships? 8 Years of Surveys Point to a Clear Pattern

Why do clients end agency relationships?

We ask this every year in the Setup Marketing Relationship Survey and the answer has changed over time, but the data points to a larger theme: clients rarely leave simply because of circumstances outside an agency’s control. The agency plays more of a part with the departure than they may realize.

AI Makes Content Easier, but Human Judgment Determines Needs to Define What Resonates

Thanks to AI, marketers are creating more content, more quickly, and with fewer resources. A single brief can become a blog, email, social post, video script, and dozens of personalized variations in a fraction of the time it once required.

But producing more content does not necessarily make a brand more distinctive, credible, or visible…or the quality of that content good. This article explores how marketers can determine when to utilize AI and also how to get noticed by consumers.

Marketing Industry/TrendsSetup - marketing matchmakersAugust 11, 2026AI marketing, AI, LLM, chatgptComment

CMO Spotlight | Monica Lopez Gonzalez - Feeding America

Setup CEO + Founder, Joe Koufman, sat down with Monica Lopez Gonzalez, the Chief Marketing Officer for Feeding America, to talk about curiosity, action, trust, purpose, and what it takes to lead marketing in a mission-driven organization.

CMO SpotlightSetup - marketing matchmakersAugust 4, 2026CMO SpotlightComment