In the midst of change and new tech, Marti Walsh, VP of Customer Experience and Marketing at Kimberly-Clark Professional, brings us back to what really matters: showing up with purpose. In this conversation with Setup, she shares how her team builds trust through consistent omnichannel messaging, thoughtful use of AI, and a commitment to authenticity that connects with real people.
Read MoreMedia is about delivering results that are meaningful. Your strategy should be about more than impressions. But with siloed data and rising expectations, it's hard to prioritize meaning under pressure to perform.
That’s why we’ve brought together three powerful blogs filled with insights from industry experts at the top of their media game to help you rethink your media planning, simplify execution, and activate smarter strategies that drive growth.
Read More“Data-driven” marketing is about proactively leveraging insights to make strategic decisions. But what defines a truly data-driven media approach?
Read MoreCreating a marketing budget isn’t just a financial exercise; it’s a strategic act. It’s your roadmap for growth, your guardrail against wasted effort, and, when done well, your strongest case for internal alignment and external results.
But while most marketers know how much they wish they could spend, far fewer know how much they should. So, where do you begin?
Read MoreMarketers today juggle numerous platforms, overwhelming data, and competing internal demands, creating a complex media landscape that clouds performance clarity. What drives this complexity, and how can brands effectively navigate it?
Read MoreToday’s marketers face immense pressure to justify media spend and measure tangible impact. But fragmented data, inadequate tracking, and unclear KPIs often cloud visibility. How can brands build smarter strategies that truly connect media spend to real business outcomes?
Read MoreAt Setup, we don’t just listen, we track patterns, analyze them, and come up with solutions to assist marketers with their challenges. Every year, our Marketing Relationship Survey gathers insights from brand and agency marketers to identify the core challenges, shifts, and opportunities in the client–agency relationship. These aren’t hypotheticals; they’re real-time questions marketing leaders are actively asking. And your answers help drive the industry's evolution.
Read MoreEvery few years, we revisit the Health and Wellness space to track major shifts. Since the pandemic, the industry has made significant strides to meet evolving consumer demands and expectations.
We spoke with Mark Yosick, Senior Marketing Director, Surgical at MIMEDX, about his experience in the space, the challenges he’s faced, and the trends he sees shaping the future.
Read MoreIn the last five years, the health and wellness industry has experienced a significant transformation, from personalized nutrition, to the rise of telehealth, to a growing emphasis on marketing transparency. The consumer is becoming more integral in everyday decisions across all industries.
What has changed and what is continuing to take priority in today’s health and wellness sector?
Read MoreSetup CEO + Founder, Joe Koufman, sat down with Navin Sharma, Chief Marketing Officer at Church’s Texas Chicken, to talk about the importance of hard work, resilience, and why simply getting started is often the most imperative step to success.
Read MoreWhen it comes to purchasing, today’s consumers want more than just a product–they want something to believe in. The rise of purpose-driven brands, founder visibility, AI-powered personalization (with boundaries), and culturally rooted storytelling are reshaping how beverage companies connect with their audiences.
BLK & Bold, a coffee brand built on community, culture, and impact, is a leader in this movement. In this exclusive interview with Co-Founder Rod Johnson, Johnson shares how they’re redefining what it means to market in the beverage space.
Read MoreAt Setup, we work with some of the finest marketing agencies across the nation–each with a unique set of capabilities. Our most recent virtual event gave our partners a platform to share an exclusive behind-the-scenes look into their process, strategy, and campaign results for an array of industries in under two hours. Ten case studies in 90 minutes and a little friendly competition.
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