The Marketing Mindset series highlights the specialists, strategists, media managers, creatives, and operators who are making the magic happen on the ground floor every day.
In this episode, Madeline Evans, the Marketing Manager at Setup, interviews Mark Yosick, the Senior Director of Marketing for Surgical at MiMedx to talk about creativity,
Read MoreSetup CEO + Founder, Joe Koufman, sat down with Stefano Marrone, the Chief Marketing Officer of Siebert Financial, to talk about creating processes, being both left and right brain, creative brands, and more.
Read MoreMarketing is no longer just competing with other marketing, marketing is competing to stay relevant amongst entertainment itself and to become more integrated instead of disruptive. Audiences are comparing campaigns to more than just another commercial, they are comparing your ad to everything else — what they watched, played, streamed, attended, or shared this week. How can marketers become entertainers?
Read MoreIn this episode, Madeline Evans, the Marketing Manager at Setup, interviews Christina Paulk, an Email Specialist at Delta Air Lines, to talk about prioritizing personalization and consumer preferences in marketing, best approaches to email marketing, and the explosive impact of Buc-ee’s branding.
Read MoreJose Villa, the President & Chief Strategy Officer at Sensis and Chair of the Hispanic Marketing Council, shares his thoughts on Multicultural marketing - where marketers are spending and where consumers are shopping when fear and uncertainty take precedence.
Read MoreIn this episode, Madeline Evans, the Marketing Manager at Setup, interviews Jenny Reineck, the Social Media Manager at NCR Voyix, to talk about how curiosity led her to a role in marketing, the benefits of AI in B2B marketing, brands who shine on social media, and more.
Read MoreWhen we first featured Andrea Arnold in 2021 for our Women in Marketing Series, now Senior Manager, Thought Leadership & Content Strategy at Eaton, her perspective reflected a creative marketer with a strong strategic instinct and a clear belief in the power of story.
Back then, she shared, “At the end of the day, we are all compelled by the story of the product or service, whether at the business level or personal level.” Years later, Andrea’s perspective has expanded alongside an industry that now demands more speed, more systems, and more discernment.
Read MoreThe Setup Women in Marketing series spotlights incredible leaders making an impact across the industry. When we first featured Vanessa Jasinski, VP of Marketing at YES! Communities, her perspective centered on people. That belief anchored her approach to marketing in 2021 when we first interviewed her and still does today five years later. But as the industry has rapidly evolved, so has the way she applies that mindset.
Read MoreWe’re continuing our Women in Marketing series by spotlighting incredible leaders making an impact across the industry. From career pivots to leadership lessons, we’ve been sharing the inspirational stories of women in marketing since 2019. These leaders share the experiences and insights that have shaped their journeys, and provide advice for upcoming marketers.
Read MoreAt Setup, we sit in the middle of these relationships every day. We see what happens when a client sets an agency partnership up to win and what happens when they accidentally set it up to fail. So if you want better work, better chemistry, and better results, here are the most common “client behaviors” that signal trouble, plus what to do instead.
Read MoreIn the five-minute TV segment about The Connector’s Compass: Navigate Your Way to Meaningful Relationships, I had the chance to explain something that has shaped my career for more than 30 years. Real connection is not about working a room. It is about caring about the person in front of you.
That message did not start with the book. It started with Setup.
Read MoreDesigning for real life means embedding authenticity across the entire customer journey — from product to service to story — in ways that remove friction and deliver measurable and meaningful results.
Marti Walsh, the VP of Customer Experience and Marketing at Kimberly-Clark Professional, shares what it means to be an authentic leader and how to optimize operations honorably.
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