Jose Villa, the President & Chief Strategy Officer at Sensis and Chair of the Hispanic Marketing Council, shares his thoughts on Multicultural marketing - where marketers are spending and where consumers are shopping when fear and uncertainty take precedence.
Read MoreIn this episode, Madeline Evans, the Marketing Manager at Setup, interviews Jenny Reineck, the Social Media Manager at NCR Voyix, to talk about how curiosity led her to a role in marketing, the benefits of AI in B2B marketing, brands who shine on social media, and more.
Read MoreWhen we first featured Andrea Arnold in 2021 for our Women in Marketing Series, now Senior Manager, Thought Leadership & Content Strategy at Eaton, her perspective reflected a creative marketer with a strong strategic instinct and a clear belief in the power of story.
Back then, she shared, “At the end of the day, we are all compelled by the story of the product or service, whether at the business level or personal level.” Years later, Andrea’s perspective has expanded alongside an industry that now demands more speed, more systems, and more discernment.
Read MoreThe Setup Women in Marketing series spotlights incredible leaders making an impact across the industry. When we first featured Vanessa Jasinski, VP of Marketing at YES! Communities, her perspective centered on people. That belief anchored her approach to marketing in 2021 when we first interviewed her and still does today five years later. But as the industry has rapidly evolved, so has the way she applies that mindset.
Read MoreWe’re continuing our Women in Marketing series by spotlighting incredible leaders making an impact across the industry. From career pivots to leadership lessons, we’ve been sharing the inspirational stories of women in marketing since 2019. These leaders share the experiences and insights that have shaped their journeys, and provide advice for upcoming marketers.
Read MoreAt Setup, we sit in the middle of these relationships every day. We see what happens when a client sets an agency partnership up to win and what happens when they accidentally set it up to fail. So if you want better work, better chemistry, and better results, here are the most common “client behaviors” that signal trouble, plus what to do instead.
Read MoreIn the five-minute TV segment about The Connector’s Compass: Navigate Your Way to Meaningful Relationships, I had the chance to explain something that has shaped my career for more than 30 years. Real connection is not about working a room. It is about caring about the person in front of you.
That message did not start with the book. It started with Setup.
Read MoreDesigning for real life means embedding authenticity across the entire customer journey — from product to service to story — in ways that remove friction and deliver measurable and meaningful results.
Marti Walsh, the VP of Customer Experience and Marketing at Kimberly-Clark Professional, shares what it means to be an authentic leader and how to optimize operations honorably.
Read MoreIn the last six years, we’ve surveyed thousands of brands and agencies about their relationships. Each year, the data tells the story that brands want a partner they can rely on, but finding that partner often is difficult, expensive, and time consuming.
Read what brands are looking for in the perfect agency partner.
Read MoreSetup’s 2025 Marketing Relationship Survey gives marketers a rare, honest look into what brands and agencies say is working and what quietly destroys partnerships.
The truth is that relationships fail because of patterns, mistakes that pile up over time, even after multiple warnings. So here are the most common red flags and green flags in the agency-client relationship based on what real marketers are telling us.
Read MoreSetup CEO + Founder, Joe Koufman, sat down with Gabie Boko, the Chief Marketing Officer for NetApp, to talk about staying consumer focused, being bold, and loving the LEGO brand.
Read MoreSuper Bowl LX showcased brands pushing weight loss drugs, AI, and utilizing celebrities to an absurd amount (what’s new?), as well as another “Minions" movie in theaters (surprised but not shocked). Every marketer weighs in on who won their hearts…and this year, for us, it came down to brands that leaned into storytelling that included nostalgia and emotion, specifically with a human lens.
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