The Marketing Mindset

An interview series highlighting the marketers who make the magic happen on the ground floor each day. Nominate someone on your team or yourself below.

I’m Interested in Participating

About the Marketing Mindset

The Marketing Mindset is Setup’s platform for celebrating the specialists, strategists, media managers, creatives, and operators making marketing happen every day. Through candid interviews, we highlight your career journey, current role, expertise, and the mindset that shapes how you approach the work.

Because great marketing doesn’t just happen in the C-suite. It happens through the creativity, perspective, and experience of the people bringing ideas to life.

Why Participate?

  • Share your story, expertise, and the lessons you’ve learned along the way. Or nominate someone on your team to highlight their journey.

  • Expand visibility for you, your work, and your organization.

  • Join leaders from an array of industries in sharing your voice and perspective in an effort to help guide and lift up marketers around the world. Some marketers featured include people from NCR Voyix, Delta, MiMedx, Big Brothers Big Sisters, and more.

Know a standout marketing leader? Nominate Them Today

Watch the Marketing Mindset Series

Hear directly from the specialists, strategists, creatives, and operators making marketing happen every day.

Explore More Marketing Mindset Interviews

What to Expect from Your Marketing Mindset Interview

Your Marketing Mindset interview is designed to be simple, conversational, and enjoyable. Here’s how it works:

30-Minute Conversation

A casual Zoom interview with a member of the Setup team about your marketing experience, perspective, and approach.

Personalized Questions

We’ll shape the questions around your career journey, current role, responsibilities, and marketing insights. You’ll receive them in advance and can add, remove, or edit any questions before the interview.

Simple Setup

All you need is a quiet space, strong Wi-Fi, a microphone—earbuds are fine—and good front lighting.

Shared Broadly

Your interview is shared across Setup’s blog, LinkedIn, YouTube, and newsletter, helping your ideas reach marketers throughout our network.

Marketing Mindset FAQs

Here are answers to the most common questions we’ve encountered from marketing leaders:

  • This series is similar to our CMO Spotlight series in that it is not just for senior-level marketers. This is for the community of marketers - to inspire people and to showcase the different aspects of marketing and how people navigated their journey.

  • The Marketing Mindset content is distributed on our website (Setup.us) and on social media channels including LinkedIn, and YouTube.

    The interview will be used for multiple pieces of content including blogs and short + long form video.

  • The questions will be based on your current role. We will send them to you in advance so that you have time to prepare as well as add or edit any questions to best tell your story.

  • The interview will take 30 minutes, however, we like to book 45 minutes to allow for a few minutes of banter before and after the recording.

  • There is no cost to participate.

Ready to Be Featured in the Marketing Mindset?

Reach out to Setup’s Marketing Manager, Madeline Evans, to see if you’re the right fit.

Know a standout marketing leader? Nominate them here →