Marketing Mindset Series

The Marketing Mindset series introduces marketing insights and pivotal thoughts to improve company relations internally/externally and marketing campaigns/techniques to become a forefront leader in the marketing industry.

Generation Z | Marketing Mindset

While everyone has been worrying about Millennials, a new generation has taken over - Generation Z. What can brands do to get Gen Z's attention? These 6 tips will help! Read the blog that inspired this post: https://www.agencysparks.com/blog/marketing-mysteries-uncovered-for-generation-z

5 Conversations | Marketing Mindset

Whether it's with your agency partner or significant other, relationships can be hard and communicating is not always easy! Here are 5 conversations that you should have with your marketing agency to prevent any issues and maintain a healthier partnership.

Budgeting Challenges| Marketing Mindset

Budgeting is challenging, but it doesn't have to be scary! Confront your budget this year with confidence. AgencySparks spoke with senior level marketers to get their input about marketing budget challenges and advice - check out the video for some helpful tips!

Agency Acronyms| Marketing Mindset

CTA, SEO, CRM, WTF?? Acronyms are everywhere. Between the APIs, ROIs, and BOPUS mumbo jumbo, there is a lot going on in the marketing world. But instead of saying TTYL (talk to you later) and leaving you guessing about these mysterious phrases, we are here to demystify the masses.

4th Anniversary! | Marketing Mindset

It has been four years since the beginning of AgencySparks! Founder and CEO, Joe Koufman, talks about the humble beginnings and the workings towards our success! Thanks to the hard-working staff and amazingly talented agency partners for working towards building connections that last!

Predictive Marketing | Marketing Mindset

MarketingMindset covers how you can use big data to predict your consumers' behaviors! Read the blog that influenced this video: https://www.agencysparks.com/blog/marketers-can-predict-the-future-and-it-is-wild

The 5 Love Languages of Marketing

You may have heard of the Five Love Languages - physical touch, acts of service, quality time, words of affirmation, and receiving gifts - but have you heard them from a marketer's perspective? What are the 5 love languages of marketers? And how can they use these tactics to cater to their target audience?

Omni-Channel Marketing | Marketing Mindset

MarketingMindset with Joe Koufman of AgencySparks brings you tip on how to optimize your omni-channel marketing strategy. To read the full blog on this topic visit: https://www.agencysparks.com/blog/optimize-omni-channel-marketing

Cease and Desist | Marketing Mindset

MarketingMindset is about taking a negative circumstance and turning it into a marketing opportunity! Take cease-and-desist letters. In this video we list a couple of famous brands who turned around a sticky situation to popularize their brand across the internet - gaining a free marketing campaign!

Personalization | Marketing Mindset

MarketingMindset brought to you by Joe Koufman is about using data to personalize your messaging. To read the full blog on this topic, visit: https://www.agencysparks.com/blog/how-marketers-use-data-to-personalize-ads

Mobile Context | Marketing Mindset

This week's #MarketingMindset is about how you can provide the best consumer experience with your mobile marketing! Read the blog that inspired this video: https://www.agencysparks.com/blog/context-of-mobile Read the blog on user experience: https://www.agencysparks.com/blog/marketersbreakfast-creating-fantastic-customer-experiences Watch other #MarketingMindsets: https://www.agencysparks.com/marketingmindset/

Related Content:

Marketing to Marketers | Marketing Mindset

How do you market to marketers when they know all the advertising tricks? Kate provides us with tips on this week's #MarketingMindset! Read the blog that inspired this post: https://www.agencysparks.com/blog/marketing-to-marketers

Marketing to Millennials | Marketing Mindset

MarketingMindset features Kate and Madeline as they talk about the best way to market to the Millennial generation. Read the blog that inspired this post: https://www.agencysparks.com/blog/marketing-to-the-millennial-generation Marketing Budget Template: https://www.agencysparks.com/marketing-budget-template Pepsi Ad: https://www.youtube.com/watch?v=dA5Yq1DLSmQ Simon Sinek TED Talk: https://www.youtube.com/watch?v=IPYeCltXpxw

Copyright Rules 

As a marketer, it is important to be aware of copyright rules to avoid any legal issues. This episode of #MarketingMindset covers our personal experience with copyright infringement and how to be more aware of your actions. The blog post that inspired this video: https://www.agencysparks.com/blog/copyright-rules-for-marketers

Social Media | Marketing Mindset

MarketingMindset covers popular social media platforms and strategies. Are you on social? Do you need to be? We're here to help you figure that out! Read the blog that inspired this post: https://www.agencysparks.com/blog/social-media-platforms

Email Marketing Lessons | Marketing Mindset

It's easy to get caught up in what email marketing can do for you, your business, and your business' goals. As marketers, we've all fallen into this trap - and I'm certainly no exception. Standing out next to the hundreds of other emails in a consumer's inbox is tough.

Budgeting | #MarketingMindset

Productivity | #MarketingMindset

CEO, Joe Koufman, recounts some lessons he learned about productivity from a leadership retreat.
2017 is coming to a close, meaning budgeting season is upon us! Check out this week's #MarketingMindset to be aware of common mistakes during your marketing budget process! Blog that inspired this post: https://www.agencysparks.com/blog/marketing-budget-rights-and-wrongs

Objectives | #Marketing Mindset

SPARKsouth | #MarketingMindset

As #SPARKSouth approaches on September 29th, AgencySparks team member Madeline reviews what she learned from her experience as an attendee. Madeline takes over this week's #MarketingMindset to talk about her experience as a young marketing professional and finding her footing in the workplace.
MarketingMindset covers how to properly execute objectives to achieve your marketing goals. Blog that inspired this post: https://www.agencysparks.com/blog/objective-behind-marketing-objectives TROJAN War Blog - Insight, Objectives, Strategies, and Tactics: https://www.agencysparks.com/blog/trojanwar

Why Big Brands are Choosing Small Agencies 

Our 9th episode of #MarketingMindset focuses on relationships between big brands and small agencies. Joe Koufman touches on the founding of AgencySparks and why brands prefer specialist agencies. Blog post that inspired this video with Joe Parrish's original article: https://www.agencysparks.com/blog/why-big-brands-are-turning-to-small-agencies Take this quiz to see if you should hire a generalist or specialist agency: https://www.agencysparks.com/blog/2015/5/5/specialists-or-generalists-agencies-which-should-you-hire-quiz Why are specialist agencies superior?

Empathy in Marketing | #MarketingMindset

Measurement Matters | #MarketingMindset

MarketingMindset gives tips and tools on measurement in marketing. Blog archives - https://www.agencysparks.com/blogarchives Measuring Marketing Success in the Digital Age - https://www.agencysparks.com/.../measuring-marketing... Align Digital Metrics with KPIs - https://www.agencysparks.com/infogr.../analytics-infographic Marketing Measurement - https://www.agencysparks.com/blog/marketing-measurement Event Recap - https://www.agencysparks.com/blog/may2017-marketersbreakfast
This week's #MarketingMindset taps into the importance of empathy in marketing. By gathering insights from credible sources like Doctor Brené Brown's talk on empathy, AgencySparks formulated a list (S.O.U.L.) of tactics to help marketers with their empathetic approach. Check out the AgencySparks blogs that inspired this episode: https://www.agencysparks.com/blog/empathetic-marketing-soul https://www.agencysparks.com/blog/humanize-a-brand

Creativity & Inspiration | #MarketingMindset

Building Great Teams | #MarketingMindset

Agency/Client | #MarketingMindset

Marketing Tools | #MarketingMindset

Communication and research help formulate solid agency/client relationships. #MarketingMindset talks about our thorough vetting process to finding the perfect match between brand marketers and agencies. Check out the blog: https://www.agencysparks.com/blog/client-agency-relationship-selection-mistakes Vetting process: https://www.agencysparks.com/vetting Interested? https://www.agencysparks.com/match/

Marketing to Personality Types

The #MarketingMindset uncovers the secrets on how to approach marketing to different personality types! Find out which personality you are by taking the quiz on our blog post! Blog that inspired this week's topic: https://www.agencysparks.com/blog/4-as-to-marketing-to-personality-types Other sources: https://blog.hubspot.com/sales/how-to-sell-to-different-personality-types

Brand Tone and Voice | #MarketingMindset

Think your brand has a strong voice in the market? Great! After you listen to the #MarketingMindset, let us know what strategies you use to define your brand's tone and voice. It never hurts to go more in depth to fully understand your voice and how it is portrayed in the market.

Simplistic Marketing | #MarketingMindset

This episode of #MarketingMindset focuses on taking a more simplistic approach when creating marketing content or campaigns. With the S.U.P. model, marketers can declutter the world with selective, understandable, and purposeful content. Read the blog here: https://www.agencysparks.com/blog/time-to-focus-on-simplistic-marketing

Storytelling | #MarketingMindset

How a brand tells their story is what makes them stand out from their competitors. Storytelling is vital for a brand's success. It is the best way to reach, relate, and touch an audience. In order to tell the brand story, however, the brand MUST know their audience!

Creativity | #MarketingMindset

This #MarketingMindset is a recap on our most recent #MarketersBreakfast event. We held an in-depth discussion about creativity with top level marketers from distinguished brands and our specialist agency partners. Tune in to hear the helpful advice the attendees offered! Interested in attending our next breakfast?

Creating and Executing Ideas

Innovate, Map, and Execute your ideas the right way! #MarketingMindset features advice on how to create and execute an idea within the marketing world. Check out the blog that inspired this post! In the post, we use Netflix's creation to exemplify an ideal idea execution. https://www.agencysparks.com/blog/how-to-innovate-map-execute-marketing-ideas