Setup (formerly AgencySparks) regularly connects professionals across the entire marketing industry spectrum with our uniquely-themed events. Whether it be a brand marketers-only breakfast, or an agency-brand marketing speed dating event, we always have a good time connecting the best with the best.
Our next event is august 29, 2019!
Our events are focused on bringing together senior-level, brand-side marketers and agencies currently under contract with Setup.
May 2019 - Marketing Talent
Annelle Barnett, the CEO of Setup’s recruiting partner Marketing Mob, lead a discussion on how to find, select, and retain marketing talent. Marketers from both the client and agency side engaged in the conversation with best practices and insights regarding recruiting top-tier marketing talent.
February 2019 - Speed-Dating
Valentine’s day morning, marketers entered the Miami Ad School @ Portfolio Center ready to network their hearts out at our ever-popular speed-dating #MarketersBreakfast event. Read the whole event recap here!
December 2018 - New Year, New Marketing Initiatives
This quarter, the breakfast served as a reflection of 2018 marketing efforts. Attendees discussed many topics, including the value of specialist agencies, the growing number of in-house agencies, and the key differences between client-side marketers and agency-side marketers.
August 2018 - The Agency-Client Relationship
Over the past four months, Setup has been conducting its first annual Marketing Relationship Survey, where we talk to senior-level marketers from major brands about their agency relationships. At this #MarketersBreakfast, we gave attendees a sneak peek of the fascinating insights we've uncovered.
May 2018 - Marketing Tools
To lead this breakfast’s discussion, Setup invited Christien Louviere from SellPersonal to discuss marketing tools and the best practices for selecting a proper tool for a company. Louviere answered several questions about how he helps clients evaluate and select new tools and the process to replace tools.
February 2018 - Marketers Speed-Dating
This year, we brought back our famous "speed-dating" format, pairing senior brand marketers with each of our agency partners for five minutes. We gave each table conversation cards - but the conversations grew organically! Although speed dating can seem “forced,” attendees described the event as “easy-going.” The format encouraged natural conversations with people who may not have met otherwise. You can find pictures from the event and read the full event recap here.
December 2017 - Creating a Customer Experience Breakfast
August 2017 - Creativity in the Workplace Breakfast
Marketing is all about creativity. The goal of this particular event was all about igniting creativity in attendees. The discussion revolved around how to stay creative in marketing. Then, we challenged each marketer to create something with modeling clay. The results were intriguing! Read the full event recap here.
May 2017 - Marketing Measurement Breakfast
During this event, we wanted to gain insights from senior marketers and agency leadership about how they measure the performance of their marketing initiatives. Setup solicited questions in advance from the marketers to serve as a catalyst for the discussion. Read the full event recap here.
February 2017 - "Group Therapy" Valentine's Breakfast
The relationship between marketing agencies and their clients has always been notoriously disconnected. Marketers are known as masters of mass communication, yet ironically, many are amateurs when it comes to communicating with one another. So for this Valentine's event, Setup (formerly AgencySparks) aimed to address some of the common issues marketers face on both sides of the industry. Read the full event recap here.