Agency Scorecard | Template for Agency Evaluation
“This is a way to level set and compare apples to apples and take the bias out of evaluation and decision making. That’s always the challenge.”
An effective performance appraisal process for your advertising agency partners is essential to ensuring a long-term fit for your business’ marketing goals. When designing this scorecard, Setup partnered with major brands - combining their actual scorecards/corporate policies for both selection and evaluation with our extensive experience working within the agency-client relationship - to create the most comprehensive marketing agency scorecard template.
This scorecard was created in the format of an interactive workbook to guide brands through the important agency performance evaluation process.
Template For agency performance evaluation
Agency Evaluation Scorecard
This agency performance assessment tool guides decision-makers through the performance appraisal process.
Evaluate your agency roster based on:
Creative
Innovativeness
Return on Investment (ROI)
Collaboration
Strategy
AgencySparks can help your brand or business find a marketing company across any discipline:
Influencer marketing
Digital strategy
Content creation / content marketing
Full-service digital marketing agency
Traditional advertising
Public relations
Multi-channel marketing agency specialists
Experiential
Full-service marketing
Web design
SEO / online marketing
Mobile marketing
Multicultural
Social media
User Experience
Creative
CRM
Reputation management
Video marketing
Pay-per-click marketing
Analytics
Whether you are an Agency or a Brand, we have an array of services that can help you amplify your career. Learn more here.
