Get Access to the Perfect Marketing Brief
With this free download, marketers receive a comprehensive marketing brief template designed to keep your marketing team on the same wavelength during your next initiative.
A marketing brief should:
Explain the purpose of a given marketing strategy
Detail the measurements that will determine the success of a campaign
Identify the audience and expected outcomes of the project
Set clear goals, timelines, and responsible parties for the marketing campaign
Three guidelines to building a brief include:
Define
Plan
Evaluate
