Agency Scorecard | Template for the Agency Selection Process
This free, interactive guide includes templates for evaluating potential agency partners in a pitch, RFP, or other competitive process.
An effective performance appraisal process for potential advertising agency partners is essential to ensuring a long-term fit for your business’ marketing goals. When designing these scorecards, Setup partnered with major brands - combining their actual scorecards/corporate policies for both selection and evaluation with our extensive experience working within the agency-client relationship - to create the most comprehensive marketing agency selection scorecard template.
This workbook was created to guide brands through an important agency performance evaluation process: selecting a new agency partner.
Looking for an agency evaluation scorecard for your existing agency partners? Click here for our agency performance assessment scorecard.
Template For agency pitches/RFP Responses
Agency Selection Scorecard
This agency selection tool can act as an agency RFP scorecard or be used during an actual agency pitch/presentation.
Evaluate potential partners based on:
Setup can help your brand or business find a marketing company across any discipline:
Content creation / content marketing
Full-service digital marketing agency
Multi-channel marketing agency specialists
SEO / online marketing