The number of introductions, agency partners, events, and deals closed have significantly increased since the founding of AgencySparks. The evolution over the last four years is thanks to the hard work and dedication of the team and agency partners.
Read MoreWhat's one of the best and most effective ways to run a marketing campaign? Using company and customer data correctly is definitely one way! It’s essential that customers get sent the right messages in ways that are easily translatable to them. These messages can be tested for quality at a much higher rate with marketing automation.
Read MoreThe abundance of data in the realm of digital marketing has enabled marketers to cherry-pick stats that support a specific case. In practice, marketers sometimes even convince themselves that because some metrics are moving in the right direction, they must be achieving business objectives… which leads to inevitable frustration when other company stakeholders see the situation differently. How can marketers map out their measurement strategy?
Read MoreGrowth doesn't happen accidentally; it comes with hard work, determination, and the right positioning. Not preparing correctly for growth can end up hurting you in the long run. If you are looking to grow your agency in any way, whether it's the skills of your employees, what your agency offers, or overall size, these 7 tips will help prepare you for when growth happens.
Read MoreGamification in marketing provides an engaging experience for consumers. Increasing the interaction and involvement of the consumer with the brand leads to brand loyalty and influence.
Read MoreIt does not take a lot to show a good attitude or put a little more effort into your everyday. Just the smallest gesture can make a complete difference in the workday. Checking off and mastering each of these tips will make for a more productive and successful business day and professional life.
Read MoreCustomer Relationship Management, or CRM systems have become an integral part of every business, big or small. A CRM system keeps a 360 degree overview of each customer in order to serve them relevant information, all while taking into account their previous interactions. It optimizes communication, helps with lead generation, drives higher ROI, and improves efficiency by saving both time and money. Evaluate the lifetime value of customers, while enhancing their overall experience all at once.
Read MoreWhen it comes to selecting the right target market for your brand, there are several steps you need to take to get there. Segmentation can be described as the process of creating small segments within a broad market in order to identify the right customers. Segmentation can help with meeting your customer's needs.
Read MoreEver wondered why online content goes viral? Three key insights into why content goes viral are who shares it, what the post is about, and why people share it. Influencers are a vital source for viral content. The more influencers, the more shares overall. Viral content is credible, emotional, and rational. We all want content that makes us happy, or at least taps in to some aspect of our emotions.
Read MoreWhen entering the job market after graduation, many students are unaware of how they will progress through a career in marketing. The evolution of a marketing career generally involves 5 different position levels; coordinator/specialist, manager, director, VP, and C-Suite.
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