There are a number of paths a marketing executive can take when determining who and what will guide a marketing strategy. Choosing a marketing agency partner can depend on multiple variables including team capacity, capability, and situation. Though the rapid growth and evolution of marketing has blurred the lines of different “agency” types, it's still helpful to note the key differences between them.Read More
A marketing agency won’t solve every single problem, but they can offer the resources, band-width, and knowledge to help a small business fill gaps or take their work to the next level. The cost of hiring, onboarding, and paying benefits for a new employee may outweigh the cost of an agency.
Hiring a marketing agency for the first time can be a daunting task - but clients who know how to play their part in the agency-client relationship can see real rewards from working with an agency.Read More
Trying to run, grow, and profit from a marketing agency is hard. Identifying your unique factors allows you to build a distinct brand and obtain the right clients. Here are a few different ways to differentiate yourself in the market.Read More
Whether it was underestimating the budget, having a lack of process, or missing the mark on campaigns...marketers could definitely do better in this next year. It’s time to set some solid resolutions and work towards achieving them in 2019.
What initiatives should marketers focus on in the next year?Read More
How would you set a marketer’s table for Thanksgiving?
If the turkey is the brand, then what are the potatoes? The cranberries?Read More
When clients have marketing challenges, they often look to an agency for help. Often the best way to determine if a marketing agency is qualified to deliver quality work on time and within budget and scope is through a Request for Proposal (RFP).
Here are the Do’s and Don’ts brands should take part in during the RFP process…Read More
Born mid 1990's to current 2000's, Generation Z are digital natives who have never lived a life without internet. By 2020, they'll have 40% of the purchasing power. Here are a few key points to know about them…Read More
The Dark Knight, Black Panther, The Justice League, The Avengers. Heroes come in all shapes and sizes. They do not always wear a cape or a mask, but, instead, dedicate their time to making a difference.
By advertising for helpful products and services, marketers aim to improve the lives of their target consumers. Marketers, in one way or another, are heroes.
What are some of super powers these marketing heroes possess?Read More
Company-wide marketing objectives should be SMART - Specific, Measurable, Attainable, Relevant, and Timely. If marketers have a well-defined strategy in place, they will reach their goals together.Read More
Adding video to your marketing mix increases qualified leads by 66% and brand awareness by 54%. With consumer attention span being shorter than that of a goldfish, marketers need to make sure and optimize the length of their content.Read More