Search engine optimization (SEO) is a critical factor for driving website traffic. Search engines represent an opportunity for marketers to have their brand discovered by the right potential customers. Some of the most important factors to take into account when improving your SEO include usage data, the perceived value of a page, going mobile friendly, readability and design.
Read MoreWhat's one of the best and most effective ways to run a marketing campaign? Using company and customer data correctly is definitely one way! It’s essential that customers get sent the right messages in ways that are easily translatable to them. These messages can be tested for quality at a much higher rate with marketing automation.
Read MoreThe abundance of data in the realm of digital marketing has enabled marketers to cherry-pick stats that support a specific case. In practice, marketers sometimes even convince themselves that because some metrics are moving in the right direction, they must be achieving business objectives… which leads to inevitable frustration when other company stakeholders see the situation differently. How can marketers map out their measurement strategy?
Read More
