Traditional Agency searches, frequently conducted with the help of search consultants, are expensive and time consuming. A study conducted by ANA found that all the fees between reviewing Agency pitches and paying consultants can add up to $1 million - an outrageous amount.
Read MoreWe interviewed over 100 Chief Marketing Officers (+ a few other key executives) from a variety of companies to get an inside look into the minds + journeys of high-performing marketing leaders. Learn more about the entirety of who we interviewed + the advice they shared.
Read MoreCollaborative partnerships are built on trust, communication, reasonable expectations, and shared goals. However, if you have exhausted all of your options and still feel stuck with your agency partner, you need to do something about it.
There are plenty of reasons why a brand would stay with their agency partner. If you are a client-side marketer that is unhappy with your current agency partner, use these tips to approach communicating and evaluating the business partnership.
Read MoreThere are a number of paths a marketing executive can take when determining who and what will guide a marketing strategy. Choosing a marketing agency partner can depend on multiple variables including team capacity, capability, and situation. Though the rapid growth and evolution of marketing has blurred the lines of different “agency” types, it's still helpful to note the key differences between them.
Read MoreA marketing agency won’t solve every single problem, but they can offer the resources, band-width, and knowledge to help a small business fill gaps or take their work to the next level. The cost of hiring, onboarding, and paying benefits for a new employee may outweigh the cost of an agency.
Hiring a marketing agency for the first time can be a daunting task - but clients who know how to play their part in the agency-client relationship can see real rewards from working with an agency.
Read MoreTrying to run, grow, and profit from a marketing agency is hard. Identifying your unique factors allows you to build a distinct brand and obtain the right clients. Here are a few different ways to differentiate yourself in the market.
Read MoreAn RFP (Request for Proposal) is often confused with an RFI (Request for Information) - but the two are fundamentally different. What is the difference between an RFP and an RFI? It comes down to four key areas: Purpose, Focus, Timing, and Response. The purpose of an RFP is to select a vendor whereas the purpose of an RFI is to create a pool of qualified vendors. The Focus of an RFP is more defined, whereas an RFI is broad and often topical. The timing of an RFP occurs later on in the procurement cycle than an RFI. Lastly, the response for an RFP is much more detailed and customized than for an RFI. Learn more about RFPs at AgencySparks.com/RFP.
Read MoreThe Guide to Finding the right Marketing Agency includes tips to select and onboard a marketing agency, insights on how to maintain a sustainable agency-client relationship, and budget and brief templates to ease operations and functions.
Read MoreWhen clients have marketing challenges, they often look to an agency for help. Often the best way to determine if a marketing agency is qualified to deliver quality work on time and within budget and scope is through a Request for Proposal (RFP).
Here are the Do’s and Don’ts brands should take part in during the RFP process…
Read MoreThe Dark Knight, Black Panther, The Justice League, The Avengers. Heroes come in all shapes and sizes. They do not always wear a cape or a mask, but, instead, dedicate their time to making a difference.
By advertising for helpful products and services, marketers aim to improve the lives of their target consumers. Marketers, in one way or another, are heroes.
What are some of super powers these marketing heroes possess?
Read More
