Posts in Agency-Client Relations
What to Do When You're Stuck with a Marketing Agency Infographic

Collaborative partnerships are built on trust, communication, reasonable expectations, and shared goals. However, if you have exhausted all of your options and still feel stuck with your agency partner, you need to do something about it. 

There are plenty of reasons why a brand would stay with their agency partner. If you are a client-side marketer that is unhappy with your current agency partner, use these tips to approach communicating and evaluating the business partnership.

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The Different Types of Marketing Agencies Infographic

There are a number of paths a marketing executive can take when determining who and what will guide a marketing strategy. Choosing a marketing agency partner can depend on multiple variables including team capacity, capability, and situation. Though the rapid growth and evolution of marketing has blurred the lines of different “agency” types, it's still helpful to note the key differences between them.

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Finding Your First Marketing Agency Infographic

A marketing agency won’t solve every single problem, but they can offer the resources, band-width, and knowledge to help a small business fill gaps or take their work to the next level. The cost of hiring, onboarding, and paying benefits for a new employee may outweigh the cost of an agency.

Hiring a marketing agency for the first time can be a daunting task - but clients who know how to play their part in the agency-client relationship can see real rewards from working with an agency.

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RFP vs. RFI | Request for Proposal vs. Request for Information

An RFP (Request for Proposal) is often confused with an RFI (Request for Information) - but the two are fundamentally different. What is the difference between an RFP and an RFI? It comes down to four key areas: Purpose, Focus, Timing, and Response. The purpose of an RFP is to select a vendor whereas the purpose of an RFI is to create a pool of qualified vendors. The Focus of an RFP is more defined, whereas an RFI is broad and often topical. The timing of an RFP occurs later on in the procurement cycle than an RFI. Lastly, the response for an RFP is much more detailed and customized than for an RFI. Learn more about RFPs at AgencySparks.com/RFP.

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The Powerful Marketing Superhero Within You Infographic

The Dark Knight, Black Panther, The Justice League, The Avengers. Heroes come in all shapes and sizes. They do not always wear a cape or a mask, but, instead, dedicate their time to making a difference.

By advertising for helpful products and services, marketers aim to improve the lives of their target consumers. Marketers, in one way or another, are heroes.

What are some of super powers these marketing heroes possess?

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A Case for the Multi-Agency Model

The number of marketing and advertising agencies has skyrocketed in recent years, making today's marketing landscape complex and fragmented. Smart marketers recognize the benefits of the multi-agency model; flexibility, collaboration, and expertise. Specialized agencies are more efficient and have a diverse skill set, but it how do you know which is right for your brand? Through out network of vetted agencies, AgencySparks helps you make and find the right connection and perfect fit for your needs.

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