The abundance of data in the realm of digital marketing has enabled marketers to cherry-pick stats that support a specific case. In practice, marketers sometimes even convince themselves that because some metrics are moving in the right direction, they must be achieving business objectives… which leads to inevitable frustration when other company stakeholders see the situation differently. How can marketers map out their measurement strategy?
Read MoreGrowth doesn't happen accidentally; it comes with hard work, determination, and the right positioning. Not preparing correctly for growth can end up hurting you in the long run. If you are looking to grow your agency in any way, whether it's the skills of your employees, what your agency offers, or overall size, these 7 tips will help prepare you for when growth happens.
Read MoreGamification in marketing provides an engaging experience for consumers. Increasing the interaction and involvement of the consumer with the brand leads to brand loyalty and influence.
Read MoreIt does not take a lot to show a good attitude or put a little more effort into your everyday. Just the smallest gesture can make a complete difference in the workday. Checking off and mastering each of these tips will make for a more productive and successful business day and professional life.
Read MoreCustomer Relationship Management, or CRM systems have become an integral part of every business, big or small. A CRM system keeps a 360 degree overview of each customer in order to serve them relevant information, all while taking into account their previous interactions. It optimizes communication, helps with lead generation, drives higher ROI, and improves efficiency by saving both time and money. Evaluate the lifetime value of customers, while enhancing their overall experience all at once.
Read MoreWhen it comes to selecting the right target market for your brand, there are several steps you need to take to get there. Segmentation can be described as the process of creating small segments within a broad market in order to identify the right customers. Segmentation can help with meeting your customer's needs.
Read MoreEver wondered why online content goes viral? Three key insights into why content goes viral are who shares it, what the post is about, and why people share it. Influencers are a vital source for viral content. The more influencers, the more shares overall. Viral content is credible, emotional, and rational. We all want content that makes us happy, or at least taps in to some aspect of our emotions.
Read MoreWhen entering the job market after graduation, many students are unaware of how they will progress through a career in marketing. The evolution of a marketing career generally involves 5 different position levels; coordinator/specialist, manager, director, VP, and C-Suite.
Read MoreVideo marketing has become one of the most effective and inexpensive ways to promote a brand, but 92% of consumers want advertising that feels like a story. Telling a story through video is much more concise than a sales pitch. 70% say that video is a better conversion tool than any other type of content. Video storytelling is also cost-effective, saves time, and reduces confusion among customers. Be authentic, compelling, and keep your audience in mind with a sales-free approach.
Read MoreIt is easy to get overwhelmed with all of the social media platforms available. Fear not! This infographic and additional blogs will not lead you astray when it comes to a tight social strategy.
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