Posts tagged video marketing
Video Length for Content Marketing Infographic

Adding video to your marketing mix increases qualified leads by 66% and brand awareness by 54%. With consumer attention span being shorter than that of a goldfish, marketers need to make sure and optimize the length of their content.

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The Evolution of Live Video Infographic

Live stream video can drive revenue and strengthen hold on your social media users. It can be watched anytime, anywhere. The average adult consumes more than five hours of video per day and more than one hour is on digital devices. This timeline shows the evolution of live video from 2005 until 2016. It includes the following platforms: YouTube, Livestream, YouTube Live, Snapchat, Instagram, Periscope, Meerkat, Facebook Live and Instagram Live.

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How to Tell a Story through Video

Video marketing has become one of the most effective and inexpensive ways to promote a brand, but 92% of consumers want advertising that feels like a story. Telling a story through video is much more concise than a sales pitch. 70% say that video is a better conversion tool than any other type of content. Video storytelling is also cost-effective, saves time, and reduces confusion among customers. Be authentic, compelling, and keep your audience in mind with a sales-free approach.

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