Video marketing has become one of the most effective and inexpensive ways to promote a brand, but 92% of consumers want advertising that feels like a story. Telling a story through video is much more concise than a sales pitch. 70% say that video is a better conversion tool than any other type of content. Video storytelling is also cost-effective, saves time, and reduces confusion among customers. Be authentic, compelling, and keep your audience in mind with a sales-free approach.