In the 2022 Setup Marketing Relationship Survey where we surveyed over 300 Marketing respondents, we discovered that Clients care about communication, transparency, being understood, and more. What can both Clients and Agencies do to secure a better business partnership?
Read MoreSetup CEO and Founder, Joe Koufman, recently won the Jana Ferguson Mentorship Award at the 66th AMY Awards, which is the American Marketing Association - Atlanta Chapter annual celebration of the finest marketers in Atlanta and the Southeast. This award led to Koufman reflecting and sharing the reasons why mentorship is so beneficial.
Read MoreSetup Founder & CEO, Joe Koufman, virtually sat down with Kevin Thompson, the CMO at Grace De Monaco, Princess Grace Foundation USA, and Grace Influential, to discuss how Tina Turner and Tom Ford inspire him, how past campaigns with Barneys New York and Sotheby's International Realty have helped shaped his career, and more.
Read MoreAlthough there was a clear shift from last year’s Web3 and cryptocurrency heyday to today’s sexy new artificial intelligence chatbots (ChatGPT and Google’s Bard being the industry leaders), Web3 veterans have made it clear that they aren’t going anywhere. Evan Rosenthal, the Business Development Manager at Setup, shares his thoughts on rising technology and what that means for marketers.
Read MoreThis Women’s History Month, we want to continue highlighting the stories and voices of powerful female marketing leaders. Read advice and stories from powerful female thought leaders from Hiscox, Georgia Oak Partners, and Northwest Pump in this Women’s Contribution Blog.
Read MoreSetup Founder & CEO, Joe Koufman, virtually sat down with Laura Goldberg, the CMO at Constant Contact, to discuss how to trust your intuition, the beauty of simplicity and consistency, and the importance of integrity.
Read MoreThe Setup Women in Marketing series highlights the thoughts and advice of prominent marketing brand and agency leaders in companies. Our most recent In This Dame and Age event encouraged women from all backgrounds to #ShareYourStory.
An hour of networking and discussion led to 4 key points women, and all marketing leaders, should keep in mind.
Read MoreWe love a brand that takes a step back to recognize and celebrate their audience. For International Women’s Month, Setup features five brands that shifted their messaging to empower women - young and old - to embrace their strengths and rise above all odds.
Read MoreEmail is one of the most critical outreach tools in a Business Development Representative’s tool belt. Adding personalization to emails can be a great way to start building relationships with prospects and potential clients, and increase your chances of standing out. This blog outlines three ways you can start incorporating personalization into your outbound email outreach.
Read MoreSetup Founder & CEO, Joe Koufman, virtually sat down with Devika Mathrani, the Chief Marketing and Communications Officer at NewYork-Presbyterian, to discuss the importance of integrity and communication in business, her ability to energize and activate her team members, and how Maya Angelou inspires her.
Read MoreLeveraging machine learning, GA4 provides marketers with real-time insights into customer behavior, preferences, and motivations, making it easier for them to take action to drive growth. Some of the new features of GA4 include enhanced tracking, predictive analytics, deeper integration with Google Ads, and greater privacy controls.
Sarah Woodward, the EVP of Growth at Three Five Two, shares with Marketers everything they need to know to prepare.
Read MoreSetup CEO, Joe Koufman, virtually sat down with Akerho "AK" Oghoghomeh, the Senior Vice President & Head of Global Marketing at Beyond Meat, to discuss the importance of saying “yes” more often, the influence of his chemical engineering background in marketing, principles of being a good leader, and more.
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