Setup CEO, Joe Koufman, virtually sat down with Michael Smith, the Chief Marketing Officer at NPR, to discuss how he seamlessly meshes creativity and analytics, his appreciation for the book How to Win Friends and Influence People, and more.
Read MoreThree years after our last Speed-Dating breakfast, we were finally able to return to our favorite and most cherished in-person event!
With glitter hearts decorating the tables, and guiding questions to spark the romance, we kicked off the love-filled event with several agency partners and clients like Papa Johns, Orkin, Jabra, and more.
Read MoreIn order to know and understand your prospects, you have to speak to them. What’s the quick and easiest way to capture thoughts and tone? A call. Here are 4 tips on how to master the art of cold calling so that your business strategy can be as efficient and effective as possible.
Read MoreBased on Setup’s 2022 Marketing Relationship Survey, Clients are leaning towards more generalist agencies and working with more in-house teams. Clients also disclose the qualities that make up an ideal Agency partner and why certain partnerships end.
Read MoreTime and time again, marketers are told to listen to the consumer. We can learn what they like based on trends, analyzing consumer data, copying competitors, but, after all of the research, how do you apply what you know to create a successful User Experience?
It may be easier to develop a creative or engaging experience in person, but how can marketers optimize their UX tools online?
Read MoreOriginally created in 1994 with a short resurgence in the early 2010’s, QR codes once felt like a useless ex who kept coming back time after time with nothing to offer. After technological advancements, most consumers adopting a smartphone, and a raging pandemic in 2020 that changed the way we live, it looks like QR codes have made an official comeback and that they’re here to stay.
Read MoreIn the 2022 Setup Marketing Relationship Survey, Clients and Agency representatives shared why their partnerships came to an end. Though the reasons may be similar, it’s the order of those reasons that are so disparate. Where is the disconnect between the two parties and how can communication improve so that there is more alignment?
Read MoreEmail outreach is easily one of the most effective tools business development representatives have in their tool belts. But, with the constant noise and influx of messages in a prospect’s inbox, how can you stand out? Working in BD, it’s your job to rise above the clutter to get your dream prospect’s attention. Follow these three steps to increase your email’s open and engagement rates.
Read MoreSetup CEO, Joe Koufman, virtually sat down with Cliff Chiet, the Chief Integrated Marketing Director for iHeartMedia, to discuss the importance of learning how to advocate for yourself, staying engaged with your network, and the inspiration he gets from “dreamers”.
Read MoreIf you’re reading this, you’re at or striving to be at the VP level, so surely this isn’t your first rodeo…But every role, company, and process is different. Luckily, we’ve put together a helpful guide based on research and interviews with current and former VPMs for new Vice Presidents of Marketing to provide some structure in moments like these.
Read MoreThe New Year is a time to reflect on the past and make movements towards the future. At Setup, we are proud of the past year that led to new services and resources for the Marketing community, and look forward to the next year to continue to empower Marketers to level up.
Read MoreSetup CEO, Joe Koufman, virtually sat down with Kelly Cook, the EVP, Chief Marketing & IT Officer of David’s Bridal, to discuss the importance of being fearless in the Marketing industry, leading with a service mentality, and the inspiring words of leaders like Theodore Roosevelt and Winston Churchill.
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