Originally created in 1994 with a short resurgence in the early 2010’s, QR codes once felt like a useless ex who kept coming back time after time with nothing to offer. After technological advancements, most consumers adopting a smartphone, and a raging pandemic in 2020 that changed the way we live, it looks like QR codes have made an official comeback and that they’re here to stay.
Read MoreIn the 2022 Setup Marketing Relationship Survey, Clients and Agency representatives shared why their partnerships came to an end. Though the reasons may be similar, it’s the order of those reasons that are so disparate. Where is the disconnect between the two parties and how can communication improve so that there is more alignment?
Read MoreEmail outreach is easily one of the most effective tools business development representatives have in their tool belts. But, with the constant noise and influx of messages in a prospect’s inbox, how can you stand out? Working in BD, it’s your job to rise above the clutter to get your dream prospect’s attention. Follow these three steps to increase your email’s open and engagement rates.
Read MoreSetup CEO, Joe Koufman, virtually sat down with Cliff Chiet, the Chief Integrated Marketing Director for iHeartMedia, to discuss the importance of learning how to advocate for yourself, staying engaged with your network, and the inspiration he gets from “dreamers”.
Read MoreIf you’re reading this, you’re at or striving to be at the VP level, so surely this isn’t your first rodeo…But every role, company, and process is different. Luckily, we’ve put together a helpful guide based on research and interviews with current and former VPMs for new Vice Presidents of Marketing to provide some structure in moments like these.
Read MoreThe New Year is a time to reflect on the past and make movements towards the future. At Setup, we are proud of the past year that led to new services and resources for the Marketing community, and look forward to the next year to continue to empower Marketers to level up.
Read MoreSetup CEO, Joe Koufman, virtually sat down with Kelly Cook, the EVP, Chief Marketing & IT Officer of David’s Bridal, to discuss the importance of being fearless in the Marketing industry, leading with a service mentality, and the inspiring words of leaders like Theodore Roosevelt and Winston Churchill.
Read MoreWe spoke with Paid Media marketing experts from some of our agency partners about the current status of Paid Media in the marketing industry, what tactics are most successful, and how to shift a paid marketing strategy quickly.
Read MoreSetup CEO, Joe Koufman, virtually sat down with Aron North, the Chief Marketing Officer of Mint Mobile (partially owned by Ryan Reynolds), to discuss the importance of working at an organization that fosters growth, his appreciation for Kobe Bryant’s “Mamba Mentality,” and how he embraces failure.
Read MoreExperiential marketing answers the question: What if fans could participate in the magic of their favorite worlds and brands?
This blog exploring the benefits of Experiential Marketing was written by Madeline Evans, the Marketing Manager at Setup, with input from the AVP of Experiential Marketing, Mark Schomaker, from Ansira.
Read MoreSetup CEO, Joe Koufman, virtually sat down with Jonathan Karron, the Chief Marketing Officer of The V Foundation, to discuss the importance of building connections, his favorite campaign, what it takes to build a utopia, and how he finds inspiration from an unlikely source (Yoda!).
Read MoreThe Setup #MarketingMixer is a chance for marketing leaders to connect, discuss, and learn. At previous Mixers, we’ve hosted a number of panelists, held a marketing agency showcase, discussed burnout and business matchmaking, and even facilitated Marketer “speed-dating.”
We love the opportunity to bring together the best and brightest minds to share their experiences and, in this case, we heard from three unique brands about their perspective on “The Seasonality of Marketing.”
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