Fashion trends are cyclical in nature, constantly going in and out of style. There are some brands, however, that were never trendy, but are somehow currently defying the odds and catapulting into mainstream fashion. The strategies these once undesirable brands used to thrust themselves into the fashion spotlight are applicable to marketers everywhere.
Here are four takeaways from notable brands' marketing campaigns that have impacted their resurgence:
Read MoreProving marketing’s value to other departments or the C-Suite can seem like a futile effort. When there is a disconnect across departments and a marketing campaign’s KPIs are vanity metrics, the first touchpoints in a long running brand awareness ploy, or the foundation of what’s to come - it can be hard for the C-Suite to see the full picture to get on board.
That’s why we reached out to marketing leaders from Danone, LEARFIELD, RE/MAX, Stratasys, and Invesco for answers on how they team up with their company’s leaders to get C-Suite buy-in and financial support.
Read MoreThe CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Setup CEO, Joe Koufman, virtually sat down with Laura Trotter, the Chief Marketing Officer of the USIS Division of Equifax to share how she values and maintains her relationships, how her superpower helps her rebound from failure, and more.
Read MoreKit Hughes, the Co-founder and CEO of Look Listen, shares how his goal to work for a human-centered marketing agency led to him co-founding Look Listen, an agency that cares and creates work with substance.
Read MoreLast week, the Digital Summit Conference came to Atlanta! Marketers from every stage in the marketing career path attended to network and gain knowledge from experts about current marketing industry trends.
There were countless presentations highlighting how marketers could better optimize their content strategy. Here are five key takeaways that marketers need to implement in order to unlock engaging content.
Read MoreIn this Marketer Musings segment, the following mashup presents marketing leaders sharing advice that they wish they had known as a younger marketer, as well as advice they would give to current marketing executives in executive, CMO, or VP roles similar to their own.
This Advice column features marketers from Danone, Del Taco, RE/MAX, and more.
Read MoreIn this Marketer Musings/Mashups segment, the following mashup presents marketing leaders sharing the values that they demonstrate to their team and look for in team members.
Which values do you exemplify as a leader? Which do you prioritize in your organization?
Read MoreSetup CEO, Joe Koufman, virtually sat down with Brandon Coleman III, the Chief Marketing Officer for Dave & Buster’s. In the interview, Coleman shares how several marketing campaigns taught him the power of empathy, how being open to learning is the key to growth, and how specificity gets results.
Read MoreIn the Setup CMO Spotlight series, marketing leaders share their journeys, leadership styles, and advice.
In this Marketer Musings segment, the following mashup presents marketing leaders sharing advice that they wish they had known as a younger marketer, as well as advice they would give to current marketing executives in executive, CMO, or VP roles similar to their own.
Read MoreMost employers are not (and will not) demand workers to be in-person in the office five days a week. That means that there are many days when employees work from a home office, coffee shop, co-working space, or some other remote location. Connecting with coworkers through video and audio will only continue to grow.
Setup hosted a breakfast for some brand-side marketers to discuss remote work and how to make it better.
Read MoreSetup CEO, Joe Koufman, virtually sat down with Jennifer Davis, the Chief Marketing and Communications Officer for LEARFIELD. In the interview, Davis shares how optimism and integrity drive her idea generation and how different people and perspectives can contribute to solutions.
Read MoreThe Setup Women in Marketing series highlights the thoughts and advice of prominent marketing brand and agency leaders. The contributors’ powerful stories and advice led to our all-women networking group: In This Dame and Age, where we host discussions and connect women marketing leaders with one another. The latest event we held a discussion about fostering Creativity + Connection in the workplace.
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