Setup CEO, Joe Koufman, virtually sat down with Tal Cohen, Chief Marketing Officer for Stratasys. In the interview, Cohen shares how taking risks has benefited him in his career, and the Pink Floyd lyrics from “Breathe” inspire him personally and professionally.
Read MoreAfter years of lockdown, restrictions have alleviated and trade shows have returned. For some salespeople, this is an exciting chance for them to get out of the office and into the field, and for others this could trigger some anticipatory anxiety.
Regardless of where you fall on that spectrum, trade shows can be overwhelming and Setup can offer you tips on how to tackle a trade show in order to return to your company with qualified leads.
Read MoreSetup CEO, Joe Koufman, virtually sat down with Abby Lee, Senior Vice President of Marketing and Communications for RE/MAX. In the interview, Lee shares how her superpower as a listener has helped in her career, how essential it is to surround yourself with a smart and amicable team of people, and more.
Read MoreAt Setup, we have the privilege of partnering with multiple established marketing agencies with groundbreaking business practices and leadership styles. Josh Perlstein, the CEO of Response Media, shares how empathy has transformed his business and leadership style.
Read MoreFor our first #MarketersBreakfast event back at the Miami Ad School @ Portfolio Center, we revisited a classic theme: Show and Tell, to share the marketing strategies, thought processes, and success stories of incredible brands like Aaron’s, NCR, The Coca-Cola Company, and ParkMobile.
Read MoreSetup COO, Amanda Thompson, virtually sat down with Emily Pachuta, the Chief Marketing and Analytics Officer of the Americas at Invesco. In the interview, Pachuta shares how curiosity plays an important role in her life, beginning with her very first career move when she transitioned from filmmaking to marketing.
Read MoreSetup CEO, Joe Koufman, virtually sat down with Patricia Corsi, the Global Chief Marketing and Digital Officer at Bayer Consumer Health. In the interview, Corsi shares about her incredible career path that has taken her around the globe, her numerous experiences marketing in different industries, and how her diverse background adds to her strengths.
Read MoreFrom scrolling past numerous photos of a friend posing with the beaver statue, to seeing strangers in a supermarket sporting the Beaver branded t-shirt…having never heard of it, I started wondering what was Buc-ee’s secret and how did they create super fans?
…But then I took a trip to the world’s largest convenience store myself, and I knew.
Read MoreSetup CEO, Joe Koufman, virtually sat down with Linda Bethea, the Head of Marketing at Danone. In the interview, Bethea shares about her incredible career path in the Food and Beverage industry, how her action-driven approach helps her accomplish goals, and the New England Patriots influence on her career.
Read MoreIn our ever-changing and fast-paced world, Setup likes to stay on top of the current trends in the marketing industry. For the latest installment of our industry blog series, we are focusing on marketing in the Beauty industry to investigate recent changes and trends to stay top of mind.
We spoke with marketing leaders from Unilever for the latest insights on changes in the industry.
Read MoreSparkloft Media is a social-first creative agency that works with clients who truly understand the power of social media and how it can transform many aspects of their business, not just marketing or communications.
Setup interviewed their CEO, Martin Stoll, to learn more about Sparkloft, his leadership philosophy, and marketing advice.
As brands (and agencies) look to fill those ever wider gaps in marketing capacity or capability, they have been approaching Setup since we are marketing matchmakers. While we do some recruiting work, we are seeing a spike in demand for our support helping clients find agencies to fill the gaps left by stretched marketing teams. It is easier to hire a fantastic agency with a diverse team of experienced specialists than it is to hire each person onto an in-house marketing team.
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