Kit Hughes, the Co-founder and CEO of Look Listen, shares how his goal to work for a human-centered marketing agency led to him co-founding Look Listen, an agency that cares and creates work with substance.
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Last week, the Digital Summit Conference came to Atlanta! Marketers from every stage in the marketing career path attended to network and gain knowledge from experts about current marketing industry trends.
There were countless presentations highlighting how marketers could better optimize their content strategy. Here are five key takeaways that marketers need to implement in order to unlock engaging content.
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In this Marketer Musings segment, the following mashup presents marketing leaders sharing advice that they wish they had known as a younger marketer, as well as advice they would give to current marketing executives in executive, CMO, or VP roles similar to their own.
This Advice column features marketers from Danone, Del Taco, RE/MAX, and more.
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In this Marketer Musings/Mashups segment, the following mashup presents marketing leaders sharing the values that they demonstrate to their team and look for in team members.
Which values do you exemplify as a leader? Which do you prioritize in your organization?
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Setup CEO, Joe Koufman, virtually sat down with Brandon Coleman III, the Chief Marketing Officer for Dave & Buster’s. In the interview, Coleman shares how several marketing campaigns taught him the power of empathy, how being open to learning is the key to growth, and how specificity gets results.
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In the Setup CMO Spotlight series, marketing leaders share their journeys, leadership styles, and advice.
In this Marketer Musings segment, the following mashup presents marketing leaders sharing advice that they wish they had known as a younger marketer, as well as advice they would give to current marketing executives in executive, CMO, or VP roles similar to their own.
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Most employers are not (and will not) demand workers to be in-person in the office five days a week. That means that there are many days when employees work from a home office, coffee shop, co-working space, or some other remote location. Connecting with coworkers through video and audio will only continue to grow.
Setup hosted a breakfast for some brand-side marketers to discuss remote work and how to make it better.
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Setup CEO, Joe Koufman, virtually sat down with Jennifer Davis, the Chief Marketing and Communications Officer for LEARFIELD. In the interview, Davis shares how optimism and integrity drive her idea generation and how different people and perspectives can contribute to solutions.
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The Setup Women in Marketing series highlights the thoughts and advice of prominent marketing brand and agency leaders. The contributors’ powerful stories and advice led to our all-women networking group: In This Dame and Age, where we host discussions and connect women marketing leaders with one another. The latest event we held a discussion about fostering Creativity + Connection in the workplace.
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The Setup Women in Marketing series is focused on interviews of over forty women sharing their marketing career path, advice, and observations regarding the industry. Leaders ranging from Great Clips to Hiscox to Blackbaud shared their outlooks on Marketing and the upcoming trends that excite them most.
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Setup CEO, Joe Koufman, virtually sat down with Tal Cohen, Chief Marketing Officer for Stratasys. In the interview, Cohen shares how taking risks has benefited him in his career, and the Pink Floyd lyrics from “Breathe” inspire him personally and professionally.
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After years of lockdown, restrictions have alleviated and trade shows have returned. For some salespeople, this is an exciting chance for them to get out of the office and into the field, and for others this could trigger some anticipatory anxiety.
Regardless of where you fall on that spectrum, trade shows can be overwhelming and Setup can offer you tips on how to tackle a trade show in order to return to your company with qualified leads.
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