At Setup, we work with a number of outstanding and award-winning marketing agencies. Despite 2020 throwing hurdles at the world, our partners still managed to shine. Working with such impressive companies motivates us to continue to make connections, and they truly got us through the year.
Read MoreSetup CEO Joe Koufman virtually sat down with Ellen Donahue-Dalton, the Chief Marketing Officer (CMO) of Medecision. The full conversation covers her career path from politics to marketing, ability to form connections within her organization to succeed, and working for a purpose-driven company and ever-changing Healthcare industry.
Read MoreIn the past few months, Setup has spoken to marketing executives in different industries spanning from IT to Entertainment to gauge how companies are adapting during this time. In the conversations, frequent trends brought up included focusing on innovation, building consumer trust, and streamlining diversity and inclusion efforts.
Read MoreDespite malls resembling ghost towns, companies stepped up to make the holiday shopping season “normal” for consumers, leading to one of the biggest digital sales days ever - following 2019’s Cyber Monday - as U.S. consumers spent around $9 billion on retail sites.
How did retailers effectively change Black Friday to adjust to the current needs of the pandemic?
Read MoreSince COVID-19 has uniquely impacted the Healthcare industry in particular, we reached out to some marketing Healthcare experts to get their perspective on communicating with consumers to develop trust and changes in the industry moving forward.
Read MoreSetup CEO Joe Koufman virtually sat down with Melissa Proctor, the Chief Marketing Officer (CMO) and Executive Vice President of the Atlanta Hawks and State Farm Arena. The full conversation covers Proctor’s path from a ball girl for the Miami Heat to the CMO of an NBA team, the Hawks’ community-driven purpose and strategy, book writing process, and leadership mentality.
Read MoreOur November #MarketingMixer focused on providing an avenue for marketers to share their trials and triumphs during 2020. This intimate event allowed marketing professionals to network directly with one another in breakout rooms, and then share their successes and obstacles with one another in the main room. Marketers walked away with new insights, connections, and the desire to learn more from different industries and perspectives.
Read MoreThe best marketers seek to uncover the true needs of a consumer then develop a solution to serve those needs.
How can marketers continually do this and which companies have succeeded in the past? Joe Koufman, CEO of Setup, shares his thoughts from his experience and conversations with other marketing leaders.
Read MoreCOVID-19 has devastated the hospitality industry, causing marketers to get innovative in a time of crisis. How is the hospitality industry adapting and what trends will we see going into 2021?
Read MoreSetup CEO Joe Koufman virtually sat down with Kristie Goshow, the Chief Marketing Officer (CMO) of Preferred Hotels & Resorts. The full conversation covers how her love for travel shaped her monumental career in hospitality and lodging, her leadership style aims to empower her team, and her ability to uncover opportunity in the most unlikely circumstances.
Read MoreOver and over again, it has been proven that purpose-driven companies outperform those that are seeking only profit. Joe Koufman, CEO of Setup, discusses the benefits behind defining a company’s purpose, vision, tenets, and values.
Read MoreThe SPARKsouth conference exposes attendees to multiple marketing career paths and sessions dedicated to mentoring and developing students’ professional skills and mindsets.
Due to Covid, the conference that typically takes place in venues such as UGA’s Terry College of Business or Truist Park was completely digital.
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