Marketing in the Crowded Landscape of Streaming Services

Netflix got its start in 1997 as a DVD mailing service. Little did we know, it was a game changer, growing into an entire industry that involves mass corporations like Amazon and Disney. Now, Disney, Warner Media, and NBC are all introducing their own video streaming platforms, making 2019 the year of video streaming services.

If you took a marketing class, then there’s no doubt you know the “P’s of Marketing” - Product, Price, Place, Promotion, Packaging, Positioning, and People.

Here is how the leaders of the video streaming services are applyng the P’s and what you can takeaway:

Marketing Industry/TrendsSetup - marketing matchmakersOctober 1, 2019Comment

Marketers are Scoring Big with Esports

Marketers are famously known for hopping on every hot trend. In the past few years, however, the potential value of advertising in the electronic sports market - an industry that has been around since the 80’s - has skyrocketed. For many marketers, they are actually late to the game.

According to NJ Games, esport viewer audiences will grow to 557 million by 2021. That’s almost a 50% increase in just two years. Since esports provides visibility to an untapped market, it may very well be the next big advertising channel for marketers.

Marketing Industry/TrendsSetup - marketing matchmakersSeptember 24, 2019Comment

Building an Agency Culture of Business Development

Most people are fearful of new business opportunities because they equate new business with additional work on top of their “day jobs.” Long nights and weekends are regular occurrences for agency teams pursuing a hot new client.

How can business leaders turn the inevitable groans that occur when the business development team shows up with a new opportunity?

For AgenciesSetup - marketing matchmakersSeptember 20, 2019agency contentComment

The Future of Brick and Mortar Retail

Although the convenience and logistical advantage of ecommerce has sparked concern about whether or not physical stores have a chance in the future of retail, the U.S. Department of Commerce’s quarterly report on ecommerce sales tells a different story. The world may be turning digital, but 90% of retail sales take place offline. People want what they want right away… and that’s one of the main advantages of brick-and-mortar stores.

There is a reason Jeff Bezos invested in Amazon Go stores and purchased Whole Foods - retail is not going extinct, it’s evolving.

Marketing Industry/TrendsSetup - marketing matchmakersSeptember 17, 2019Comment

Marketing Innovation in 2020

What’s new today is old tomorrow. The world is changing, but that’s no surprise to marketers. Marketing agencies typically advertise themselves as “innovators” - they’re the front runners of the creative space and latest tech. With ever increasing technological advancements in facial recognition, geo-fencing, or even supermarket robot assistance, marketing agencies need to continuously innovate to stay ahead of the game.

So where are marketing agencies primarily innovating?

Marketing Industry/TrendsSetup - marketing matchmakersSeptember 10, 2019Comment

Setup® Presents - Show + Tell

The #MarketersBreakfast by Setup focuses on nurturing and connecting marketing leaders in the community. Marketing is an ever-changing landscape, however, so the Setup #MarketersBreakfast covers an array of topics and marketing pain points. This quarter’s theme focused on Show + Tell - inviting six marketing leaders from different industries - The Coca-Cola Company, Salesforce, Atlanta Braves, ParkMobile, High Museum of Art, and the Metro Atlanta Chamber - to present and share a recent successful marketing initiative.

Setup News/EventsSetup - marketing matchmakersSeptember 3, 2019#MarketersBreakfast, marketers breakfast, InnovationComment

Building the Case for Bigger Marketing Budget

When it comes to the budget, marketers need to fight for what they deserve. Time and time again, industries experience a growth in total revenue after increasing their marketing budget. Despite this correlation, however, marketers are challenged with presenting and proving their value to decision makers.

This blog outlines tactics to help marketing leaders build a case for higher marketing spending to key decision makers.

Marketing Industry/TrendsSetup - marketing matchmakersAugust 27, 2019Comment

What to Do When You're Stuck with a Marketing Agency

Collaborative partnerships are built on trust, communication, reasonable expectations, and shared goals. However, if you have exhausted all of your options and still feel stuck with your agency partner, you need to do something about it.

There are plenty of reasons why a brand would stay with their agency partner. If you are a client-side marketer that is unhappy with your current agency partner, use these tips to approach communicating and evaluating the business partnership.

Marketing Industry/TrendsSetup - marketing matchmakersAugust 20, 2019Comment

Agencies: It's Time to Make Positioning a Priority

Dear Marketing Agencies: “The cobbler’s kids have no shoes” is no longer a valid excuse for a poor agency positioning strategy. How can potential clients to have faith in an agency’s ability to market their brand if that agency cannot even market itself?

Marketing agencies face countless barriers to growth… and positioning is often one of the most important and most overlooked of these barriers. According to Forrester, 62% of B2B buyers say they can finalize a vendor list based solely on digital content.

An agency who does not prioritize positioning risks will not even make it to the decision process.

For AgenciesSetup - marketing matchmakersAugust 16, 2019agency contentComment

The Importance of Ongoing Marketing Education

Survival of the fittest means learning to adapt to the world around you. The marketing field is evolving constantly. Back in the day, marketing relied on gut feelings. Later, it relied on “vanity metrics.” Now, with the help of advanced technology, analytics has given marketers the necessary knowledge to inform marketing strategy.

But...marketers need to educate and keep themselves up to date on these changes, or else, the marketer risks getting left behind.

How can marketers continue their marketing education and why is it important to do so?

Marketing Industry/TrendsSetup - marketing matchmakersAugust 13, 2019innovationComment

The Marketing Profession Needs Marketing

From sales, to product design, to innovation, to finance, to technology, and even to HR - marketing touches virtually every department within the organization and drives each department toward its goals.

In order to do this, however, leaders in the organization need to understand the value of marketing. If CMOs position and communicate themselves better, then progress can be made.

How can CMOs prove their value to not only the C-suite, but the company as a whole?

AgencySparks is now Setup, the marketing matchmakers

After 5 years of connecting marketers, AgencySparks has announced its business rebrand to Setup, the marketing matchmakers.

PressSetup - marketing matchmakersJuly 30, 2019new yearsComment

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