The definition of Public Relations, or PR, is “the professional maintenance of a favorable public image by a company or other organization or a famous person.” PR covers a range of disciplines, ranging from consumer relations to influencer marketing to corporate social responsibility. Essentially, PR is the deliberate spread of information. It’s a tool to tell a story, build a relationship with the public, and influence the public’s perspective.

How has PR changed over the years and what tactics still remain true today?

Marketing Industry/TrendsSetup - marketing matchmakersJune 18, 2019Comment

Marketers Toolbox - Loomly

Organizing content across teams and departments for multiple accounts is bound to get messy. This tool helps individuals and teams create and manage content for social media platforms. Loomly even provides helpful optimization tips to help users get ahead of the competition and rank higher in SEO.

Read if Loomly is the right social media calendar tool for your company!

#MarketersToolboxSetup - marketing matchmakersJune 14, 2019#MT - Social Media, #MT - ProductivityComment

Leveraging Data in 2019

In the digital world, marketers have access to endless data - what they do with that data determines their strategy and success. Each individual data point is a grain of sand that buries the marketer like a sandstorm in the desert when unorganized. With the right guidance, however, marketers can become more purposeful and create a strategic sand trap.

Setup’s agency partner, The Shipyard, wrote the following guest blog to guide marketers away from common pitfalls when using data.

Marketers Toolbox - Undeck

Prepare a pitch deck with a specific creative that speaks to the client. Undeck gives users access to free creative resources to spruce up their content and decks.

#MarketersToolboxSetup - marketing matchmakersJune 7, 2019#MT - Sales Enablement, #MT - MarketingComment

How to Drill Down to an Agency’s True Capabilities

There are over 120,000 agencies out there - and that’s just in the U.S. alone. Many agencies identify as “full-service” or “integrated,” but are they really? Have they demonstrated experience in every marketing discipline? Maybe they have…but what are they best at?

This obscurity, coupled with the fact that many agencies will say almost anything to win new business, makes it difficult for client-side marketers to discern whether or not an agency would be a good fit for their brand.

Cut through the clutter and assess potential agency partners’ performance capabilities instantly using the following tactics…

Marketers Toolbox - Gmelius

Gmelius is a customer relationship management (CRM) system available on Google Chrome that manages projects and tasks.

#MarketersToolboxSetup - marketing matchmakersMay 31, 2019#MT - ProductivityComment

Agency 101: The Agency-Client Relationship for Beginners

When a client hires a marketing agency, the agency becomes a part of the team. However, when an agency begins to work with a client, there can be a disconnect between the two teams. What are common disconnects and how can both the agency and client-side marketers work to avoid them?

Marketers Toolbox - Missinglettr

Do you have a blog, but are too busy to run an effective social media campaign? MissingLettr is a strategic content marketing tool that helps plan and automate published blogs into social media campaigns to increase traffic.

#MarketersToolboxSetup - marketing matchmakersMay 24, 2019#MT - Social Media, #MT - MarketingComment

Why do Clients Fire Marketing Agencies?

The agency selection process is comparable to the dating process. Many suitors (the agencies) present their charm (expertise) in hopes of winning the heart (the business) of the client. But just because the business is won doesn’t mean the work is over. As a partner, the agency is required to support, communicate, provide results, and deliver on promises made. Any move outside of what is expected could cause the client to question the entire partnership.

Why do clients typically fire their marketing agency?

Marketers Toolbox - Winmo

Getting in front of key marketing decision makers who make all the calls is a difficult and time consuming task. Winmo streamlines that process for the sales team by creating opportunities to connect the user with the desired prospect.

#MarketersToolboxSetup - marketing matchmakersMay 17, 2019#MT - Sales EnablementComment

Identifying Gaps in Your Marketing Team

How should leadership typically fill gaps in their team? Making this decision relies heavily on where the team’s gaps are located, the company’s current needs and budget, and industry.

Provide a marketing skills gap analysis to uncover the strengths and weaknesses of the marketing team and discover potential areas for improvement in the company.

Marketers Toolbox - Coverr

Download free videos for commercial and website use to engage consumers and bring your story to life.

#MarketersToolboxSetup - marketing matchmakersMay 10, 2019#MT - MarketingComment