Marketers Toolbox - Loomly
What is Loomly?
Loomly is a all-in-one social media calendar tool that acts as a content manager.
Why is this tool helpful?
Organizing content across teams and departments for multiple accounts is bound to get messy. This tool helps individuals and teams create and manage content for social media platforms like Facebook, Twitter, Instagram, Pinterest, Google+, and LinkedIn.
How is it used?
Loomly provides a calendar for teams to post, schedule, and automate content. Push notifications alert the team when something is added or edited and Loomly offers a workflow approval process to organize efforts. Additionally, Loomly produces optimization, social media, and content tips to help users increase traffic with relevant, engaging content. Users can target their audience through Facebook targeting and interact with their audience through social channels. Users can measure their posts’ performances through the analytics feature and make adjustments accordingly. This tool integrates with Facebook, Twitter, Instagram, LinkedIn, and Buffer.
Who would benefit from using this tool?
Individuals or teams would benefit from using this tool - no matter the size, automating and optimizing content will increase engagement and free up time. It is important, however, to evaluate other social media manager options when searching for a tool. Consider some of the following here.
There is a free 15-day trial and there are different pricing options depending on the number of users and social media accounts.
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Companies who track their Net Performance Score (NPS) and measure success based on the client’s input are more likely to improve and increase customer satisfaction. Surveys are a great tool to give the customer a voice and listen to the customer’s needs to provide the quantitative metrics to leverage change within a company.
Organizing content across teams and departments for multiple accounts is bound to get messy. This tool helps individuals and teams create and manage content for social media platforms. Loomly even provides helpful optimization tips to help users get ahead of the competition and rank higher in SEO.
Read if Loomly is the right social media calendar tool for your company!
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