Monitor your brand’s popularity and stay engaged with consumers with Awario - a web monitoring program that tracks brand conversations and social mentions. Staying engaged can lead to brand awareness and potential leads.
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In 2019, marketers can no longer rely on outdated SEO strategies like keyword stuffing (artificially inflating keyword density), exact match domains, backlinking, or uploading different pages for every keyword variation to increase organic traffic and SERP (search engine results page) ranking.
Since there is an influx of new SEO marketing strategies every year, Senior SEO Manager, Doug Cooper, from the SEO experts at Swarm Agency, highlighted the essential search engine tips and tricks to help marketers’ content shine in 2019.
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Content creation and copywriting is a reflection of a brand’s quality and promise. If you’re a writer for social media, blog content, website formatting, or even an account manager writing emails…make sure you plan, edit, collaborate, and write your copy in the most effective way possible by using these writing tools.
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If there’s a case study in how to create a comprehensive marketing strategy for a specific generation - that case study is Game of Thrones.
Think about it. This premium cable television show - which has over 30 main characters and takes place in an alternate fantasy universe with magic and dragons - executes the driving principles behind UX, authenticity, community building, digital marketing, storytelling, personalization, and more in its millennial-focused marketing strategy. So, what lessons can marketers learn from Game of Thrones?
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Improve your Instagram and Pinterest presence by planning more strategically and analyzing performance results using Tailwind.
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Marketing in a multicultural landscape is inherently difficult. With so many perspectives to consider, brands often miss the mark in marketing campaigns.
Besides, offending consumers leads to hefty costs dealing with social media backlash, public relation nightmares, a decrease in followers, and loss of brand credibility and loyalty.
How can brand marketers avoid cultural insensitivity in campaign advertising?
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Waiting on approvals for briefs, creatives, and processes can be a drag. These collaboration tools can ease communication processes to make marketing and overall company execution easier and more effective.
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Over the years, there have been some brand hoax standouts that have certainly gained traction and stopped audiences in their tracks, but how do popular brands like Burger King and Netflix keep up? Which brands consistently wow us, compelling us to click that “share” button? Which brands lost their touch?
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You won’t believe what the secret sauce is to making your agency-client relationships perfect!
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Imagine if you are a social media manager who doesn’t have to worry about posting something every day. Sked is an Instagram scheduling tool that utilizes scheduling and analytical data to make effective, efficient, and timely social media postings.
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The marketing industry is overwhelmingly female. To celebrate the women who make up the marketing profession during Women’s History Month, we asked women marketing leaders from Interface, Hiscox USA, Mizuno, and Great Clips Inc. about their personal triumphs, tribulations, and advice about working in the marketing industry.
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Share notes, brainstorming sessions, content marketing ideas, onboarding documents, and more with Slite - the “company wiki.” Slite is an organizational tool that helps streamline marketing efforts across departments.
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