Get Access to Our Marketing Budget Template
With this free download, marketers avoid budgeting mistakes and receive a comprehensive marketing budget template designed to keep your team on the same wavelength during your next budgeting cycle.
When the year comes to an end, brand new marketing budgets are always on the horizon.
Creating a marketing budget is not always a simple task. Many marketers pigeon hole themselves by narrowly focusing on the previous year’s plan and ignoring potential new sales goals and opportunities. It is also particularly difficult to map out a budget plan when brand awareness and impressions are not concrete numbers. Planning a budget around incorrect numbers leads to wasted marketing efforts and expenses.
One mistake in budgeting can throw off an entire marketing strategy. With all the possible risks that come with creating the perfect budget, make sure to efficiently strategize to avoid unnecessary spending and costs.
Download the free budgeting template below!
Here are some typical marketing budget line items to consider:
Brand development
Website development
Content creation
Email programs/E-newsletters
Graphic design, collateral development, and production
Market research
Marketing software
Metrics/data analysis
Mobile marketing
Digital media (SEO/SEM/PPC)
Traditional media (TV, radio, billboard, etc.)
Printing
Direct mail
Public relations
Social media marketing
Events
Sponsorships