When clients have marketing challenges, they often look to an agency for help. Often the best way to determine if a marketing agency is qualified to deliver quality work on time and within budget and scope is through a Request for Proposal (RFP).
Here are the Do’s and Don’ts brands should take part in during the RFP process…
Read MoreBorn mid 1990's to current 2000's, Generation Z are digital natives who have never lived a life without internet. By 2020, they'll have 40% of the purchasing power. Here are a few key points to know about them…
Read MoreAttribution models help track the different touch points and conversions in the customer journey. Since every campaign, conversion, and company is different, there are different marketing attribution models that measure different weights in the buyer journey. Among them are: First Touch, Last Touch, Linear, Time Decay, U-Shaped, W-Shaped, and Algorithmic Attribution.
Read MoreThe Dark Knight, Black Panther, The Justice League, The Avengers. Heroes come in all shapes and sizes. They do not always wear a cape or a mask, but, instead, dedicate their time to making a difference.
By advertising for helpful products and services, marketers aim to improve the lives of their target consumers. Marketers, in one way or another, are heroes.
What are some of super powers these marketing heroes possess?
Read MoreCompany-wide marketing objectives should be SMART - Specific, Measurable, Attainable, Relevant, and Timely. If marketers have a well-defined strategy in place, they will reach their goals together.
Read MoreAdding video to your marketing mix increases qualified leads by 66% and brand awareness by 54%. With consumer attention span being shorter than that of a goldfish, marketers need to make sure and optimize the length of their content.
Read MoreThere are key interview questions to ask to fill empty marketing roles. All marketers should be curious and driven, have a strong sense of emotional intelligence, pay attention to detail, and be extremely collaborative.
Read MoreLive stream video can drive revenue and strengthen hold on your social media users. It can be watched anytime, anywhere. The average adult consumes more than five hours of video per day and more than one hour is on digital devices. This timeline shows the evolution of live video from 2005 until 2016. It includes the following platforms: YouTube, Livestream, YouTube Live, Snapchat, Instagram, Periscope, Meerkat, Facebook Live and Instagram Live.
Read MoreHow people express and receive love can be broken into five tactics that marketers can leverage: Receiving Gifts, Words of Affirmation, Physical Touch, Acts of Service, and Quality Time. Implementing these within a marketing strategy can help engage audiences and help users develop a strong, long-term relationship with your brand.
Read MoreAs a marketer, it is extremely important to develop an omnichannel marketing strategy. 85% of retailers say omnichannel is a top priority, which means your competitors are beginning, or have already built their strategy. This type of strategy focuses on a brand’s presence across channels during the consumer buying process and how to make this a seamless, consistent experience...
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