Video Length for Content Marketing Infographic

Adding video to your marketing mix increases qualified leads by 66% and brand awareness by 54%. With consumer attention span being shorter than that of a goldfish, marketers need to make sure and optimize the length of their content. Here are the be…

Adding video to your marketing mix increases qualified leads by 66% and brand awareness by 54%. With consumer attention span being shorter than that of a goldfish, marketers need to make sure and optimize the length of their content. Here are the best video length suggestions by platform:

  • Instagram: 30 seconds

  • Twitter: 45 seconds

  • Facebook: 1 minute

  • YouTube: 2 minutes

33% of viewers are lost after 30-seconds and 45% are disengaged after one-minute, so it is crucial to capture a viewer’s attention quickly. A typical drop-off after a video reaches 3- 6 minutes then again from 6-12 minutes, then another less dramatic drop from 12-20 minutes.

Read the full blog post - When it Comes to Video Length for Content Marketing, Size Matters

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