RFP vs. RFI | Request for Proposal vs. Request for Information

An RFP (Request for Proposal) is often confused with an RFI (Request for Information) - but the two are fundamentally different. What is the difference between an RFP and an RFI? It comes down to four key areas: Purpose, Focus, Timing, and Response. The purpose of an RFP is to select a vendor whereas the purpose of an RFI is to create a pool of qualified vendors. The Focus of an RFP is more defined, whereas an RFI is broad and often topical. The timing of an RFP occurs later on in the procurement cycle than an RFI. Lastly, the response for an RFP is much more detailed and customized than for an RFI. Learn more about RFPs at AgencySparks.com/RFP.

Agency-Client RelationsSetup - marketing matchmakersNovember 20, 2018rfp, rfi, request for proposal, request for information, rfp timing, rfp focu, rfp focus, rfi timing, rfp response, rfi responseComment

The Do's and Don'ts of the RFP Process Infographic

When clients have marketing challenges, they often look to an agency for help. Often the best way to determine if a marketing agency is qualified to deliver quality work on time and within budget and scope is through a Request for Proposal (RFP).

Here are the Do’s and Don’ts brands should take part in during the RFP process…

Agency-Client RelationsSetup - marketing matchmakersSeptember 17, 2018rfp, request for proposal, infographicComment

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