Developing an Omnichannel Marketing Strategy Infographic
As a marketer, it is extremely important to develop an omnichannel marketing strategy. 85% of retailers say omnichannel is a top priority, which means your competitors are beginning, or have already built their strategy. This type of strategy focuses on a brand’s presence across channels during the consumer buying process and how to make this a seamless, consistent experience. Having an omnichannel strategy can retain up to 89% of consumers. Users are more pleased and will spend more when their experience is integrated across multiple online and offline channels. When developing a strategy, marketers must:
Organize departments and make their brand voice consistent.
Collaborate channels and activate channels one-by-one.
Leverage data to give insight into what consumers prefer.
Be customer centric by tailoring content to build relationships