Sometimes the best creative is born through limitations, red tape, and censorship. This blog explores how different brands like Levi’s and Coor’s Light navigate structure and rise to the occasion.
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In this episode, Madeline Evans, the Marketing Manager at Setup, interviews John Mangan, the Director of Marketing for Big Brothers Big Sisters of Atlanta, about Disney, purpose-driven marketing, using a sales mindset in marketing efforts, and more.
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Joe Koufman, the Founder + CEO of Setup and newly elected President of AMA Atlanta, shares his vision for Atlanta marketing, and how marketers can work together to make that happen.
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Setup CEO + Founder, Joe Koufman, sat down with Katie Williams, the CMO of The J.M. Smucker Company, to talk about the balance between humility and confidence, curiosity in leadership, empathy, taking chances, and more.
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Setup CEO + Founder, Joe Koufman, sat down with Carlota Feliu Argila, the Head of Marketing for the Americas for Hewlett-Packard's Industrial Print Division. They talked about staying close to the customer, bringing clarity to complexity, leading with integrity and positivity, and what it takes to turn strategy into execution.
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Atlanta’s World Cup moment is here, and arriving at a time when sports, entertainment, tourism, and brand storytelling are increasingly overlapping. This is a significant marketing opportunity for everyone ranging from official brand sponsorships to local venues, neighborhoods, and cultural institutions to shape the visitor experience. How are marketers showing up and how should they?
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Setup is expanding its private agency network to help brands find better-fit marketing agency partners and give qualified agencies clearer paths through Setup Certified, Agency Assessment, and Sustainable Pipeline.
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Setup CEO + Founder, Joe Koufman, sat down with Thomas Winstanley, the EVP and General Manager at Edible Brands who is more specifically focused on edibles.com within Edible Brands. Winstanley shared how his failures led to his greatest success, the importance of a strong foundation, his favorite brand is a pencil, and more.
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The Devil Wears Prada 2 marketing campaign turned talk into tickets by partnering with the right brands, staying on theme, and harnessing nostalgia. What can you take away from this massive movie success?
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The brands that win this moment will not be the ones that simply attach themselves to the World Cup. They will be the ones that help people remember how Atlanta made them feel.
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Setup CEO + Founder, Joe Koufman, sat down with Francesco Federico, the Chief Marketing Officer at S&P Global, to talk about leadership, integrity, curiosity, brand admiration, and the lessons he has learned from marketing across both consumer and B2B environments.
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Our 2026 Case Study Showcase on Thursday, May 14, 2026 gave our agency partners the chance to showcase how they think, solve problems, and deliver results, and it gave client-side marketers the chance to ask questions, rank their favorites, and discover new ways of thinking and approaching strategies.
In less than 90 minutes, attendees experienced a fast-moving lineup of creative breakthroughs, AI-enabled solutions, behaviorally informed campaigns, brand trust strategies, and measurable business outcomes.
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