From Live TV to Setup: Why The Connector’s Compass Exists

In the five-minute TV segment about The Connector’s Compass: Navigate Your Way to Meaningful Relationships, I had the chance to explain something that has shaped my career for more than 30 years. Real connection is not about working a room. It is about caring about the person in front of you.

That message did not start with the book. It started with Setup.

Setup News/EventsSetup - marketing matchmakersMarch 10, 2026The Connector's CompassComment

Why I Wrote The Connector’s Compass - and Who It’s For

Joe Koufman, author of The Connector’s Compass and Founder + CEO of Setup, shares his passion behind relationship building and why he wrote a book centered around people pursuing more meaningful connections.

Setup News/EventsSetup - marketing matchmakersJanuary 9, 2026The Connector's Compass, meaningful business relationshipsComment