In the spirit of Black History Month, Setup CEO, Joe Koufman, virtually sat down with Sheraun Britton-Parris, the Chief Marketing Officer at Cordance, to discuss why following her gut is her superpower, the importance of customer-centric marketing, and the inspirational story of how Nathan Nearest Green, an enslaved black man, taught Jack Daniels.
Read MoreAfter surveying over 300 marketers on both the Agency and Client side, we were able to determine that there is a disconnect between why Clients fire Agencies, and why Agencies think they are fired. By pointing out this misunderstanding, both parties may be able to communicate better to salvage relationships or grow from the feedback.
Dissatisfaction with an Agency’s value is the number one reason why a Client ends an Agency relationship. But do Agencies know this?
Read MoreEvan Rosenthal, Setup's Business Development Manager and resident football fanatic, shares his take on the 2024 Super Bowl ads. As a company that focuses solely on benefiting and evaluating marketers, we've seen our fair share of ads. These were our favorite.
Read MoreIn this industry blog featuring the Technology sector, we have insights from a Cyber Technology + Services company, as well as a Wireless Services company, giving us a wide perspective of the innovation and next steps for companies protecting and expanding our networks.
The following responses are from Colleen Murphy-Gomez, Vice President of Marketing, iBwave Solutions Inc., and Noa Benari, the Vice President of Marketing at Sygnia.
Read MoreIn the spirit of Black History Month, our CEO, Joe Koufman, recently virtually connected with Jacqueline Woods, the Chief Marketing Officer at Teradata. Join us in this insightful conversation that goes beyond marketing strategies and delves into Woods’ journey to becoming a marketing leader, advice she would share with other marketers, where she finds inspiration, and more. Let's honor and celebrate diversity, leadership, and the impactful journey of Jacqueline Woods.
Read MoreSetup CEO, Joe Koufman, virtually sat down with Ami Badani, the Chief Marketing Officer at Arm, to talk about the power of relationship building, Louis Vuitton’s powerful impact as a brand, and more.
Read MoreJake McKenzie, the CEO of Intermark Group, a leading firm in psychology-driven marketing, shares his thoughts on the Professional Services industry, and how marketers can improve their data use overall.
Read MoreAs Setup celebrates our 10th anniversary, we reflect on a decade of pioneering the art of marketing matchmaking. From our early days as AgencySparks to our rebrand in 2019 to become Setup and all the way to today, we've been dedicated to bridging the gap between brands seeking expert marketing support and agencies capable of delivering outstanding results.
Read MoreSetup CEO, Joe Koufman, virtually sat down with Kaylin Durham, the Chief Customer Officer at The Aaron's Company, Inc., to talk about the importance of having tough conversations, how to be intentional and brave in your career, and why she admires Delta’s brand.
Read MoreAfter over 20 years in the agency marketing world, Rhonda Beckmann, the SVP, Growth of Setup, shares her advice about what it takes to work in sales. In my career, I have discovered what separates the everyday salesperson from top-tier growth talent. It's not always a strategy that can be articulated, as most are just being their authentic selves. However, these inherent qualities are what make them stand out:
Read MoreOur Industry Blog series is an informative cheat sheet to know what industry leaders are focusing on across verticals. Although every audience and product is different, the lessons we can learn and implement from one another will help elevate strategies, services, and business. We wrote about the top 10 lessons from this year in a blog, and here they are summarized in an infographic.
Read MoreOur Industry Blog series is an informative cheat sheet to know what industry leaders are focusing on across verticals. Although every audience and product is different, the lessons we can learn and implement from one another will help elevate strategies, services, and business. These are the top 10 lessons from marketing leaders in 2023 that we’ve gathered across industries from Sports Marketing to Manufacturing and more.
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