In the 2022 Setup Marketing Relationship Marketing Relationship Survey, we surveyed over 300 Marketing respondents to uncover the behaviors and priorities of Brand and Agency marketing leaders.
From discussing Why Clients End Their Agency Relationships, to What Clients Want From Their Agencies, there is so much to reveal and explore. But what are marketers spending their resources on? What types of agencies are being sought after for their specific marketing disciplines?
Read MoreSetup CEO, Joe Koufman, virtually sat down with Michael Engleman, the CMO at SHOWTIME. In the interview, he shared his love for storytelling, his appreciation for integrity, and lessons he’s learned from his seven year old son.
Read MoreAt Setup, we are in a unique position where we talk to Marketing experts in various industries. Surprisingly, there is a lot of overlap behind their school of thought, advice, and noticeable trends. We recently spoke to Karen Doyle, a Senior Content Writer at Hiscox USA, and Erich Meier, the Director of Marketing at Priority about the Financial Services Industry. Since we wrote a blog over a year ago about the Financial Services Industry, we wanted to know the latest scoop and if any priorities changed.
Read MoreAmanda Forgione, the CEO of Morrison, shares her secret to sustaining successful partnerships with Clients and how her time at Morrison has been instrumental to her growth as a person.
Read MoreSetup’s Business Development and Marketing Associate, Alexis Quarcoo, has an ongoing series on her Twitter account, @Alexisfromsetup (please follow!), where she highlights her favorite ad of the week. She is drawn to ads that stand out creatively, have captivating and thought-provoking messaging, or are just plain funny. Check out this compilation of the latest top 5 ads (in no particular order) she believes you need to see!
Read MoreSetup Founder & CEO, Joe Koufman, virtually sat down with Jaime Punishill, the Chief Market Officer at nCino to discuss his appreciation for the New England Patriots, his trend forecasting ability, and his leadership philosophy.
Read MoreIn the 2022 Setup Marketing Relationship Survey where we surveyed over 300 Marketing respondents, we discovered that Clients care about communication, transparency, being understood, and more. What can both Clients and Agencies do to secure a better business partnership?
Read MoreSetup CEO and Founder, Joe Koufman, recently won the Jana Ferguson Mentorship Award at the 66th AMY Awards, which is the American Marketing Association - Atlanta Chapter annual celebration of the finest marketers in Atlanta and the Southeast. This award led to Koufman reflecting and sharing the reasons why mentorship is so beneficial.
Read MoreSetup Founder & CEO, Joe Koufman, virtually sat down with Kevin Thompson, the CMO at Grace De Monaco, Princess Grace Foundation USA, and Grace Influential, to discuss how Tina Turner and Tom Ford inspire him, how past campaigns with Barneys New York and Sotheby's International Realty have helped shaped his career, and more.
Read MoreAlthough there was a clear shift from last year’s Web3 and cryptocurrency heyday to today’s sexy new artificial intelligence chatbots (ChatGPT and Google’s Bard being the industry leaders), Web3 veterans have made it clear that they aren’t going anywhere. Evan Rosenthal, the Business Development Manager at Setup, shares his thoughts on rising technology and what that means for marketers.
Read MoreThis Women’s History Month, we want to continue highlighting the stories and voices of powerful female marketing leaders. Read advice and stories from powerful female thought leaders from Hiscox, Georgia Oak Partners, and Northwest Pump in this Women’s Contribution Blog.
Read MoreSetup Founder & CEO, Joe Koufman, virtually sat down with Laura Goldberg, the CMO at Constant Contact, to discuss how to trust your intuition, the beauty of simplicity and consistency, and the importance of integrity.
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