Setup CEO, Joe Koufman, virtually sat down with Jonathan Karron, the Chief Marketing Officer of The V Foundation, to discuss the importance of building connections, his favorite campaign, what it takes to build a utopia, and how he finds inspiration from an unlikely source (Yoda!).
Read MoreThe Setup #MarketingMixer is a chance for marketing leaders to connect, discuss, and learn. At previous Mixers, we’ve hosted a number of panelists, held a marketing agency showcase, discussed burnout and business matchmaking, and even facilitated Marketer “speed-dating.”
We love the opportunity to bring together the best and brightest minds to share their experiences and, in this case, we heard from three unique brands about their perspective on “The Seasonality of Marketing.”
Read MoreFor the past four years, Setup has conducted a Marketing Relationship Survey to take the pulse on how Companies (Brands/Clients) and Marketing Agencies operate and work together. Because we live in the space between Brands and Agencies, we are in a unique position to bridge any gaps - in communication, work style, work needs, and more. In that vein, we’re excited to share the results of this year’s survey to provide insight and perspective on the current state of Agency-Client relationships.
Check out the results that were recently featured in Ad Age!
Read MoreSetup CEO, Joe Koufman, virtually sat down with Alejandro Alvarez Correa, the Chief Marketing Officer of American Signature, Inc., to discuss how he finds inspiration from being in bodies of water, how he leads with empathy and more.
Read MoreSparkloft Media's Jason Dominy writes this guest blog post about the recent changes at Twitter after Elon Musk officially bought the platform + implications to brands and their advertising and customer service approaches.
Read MoreEvery year, the Sweets and Snacks Industry is an essential player in the spooky season, and, every year, marketers turn up the heat to garner the most attention. The latest Industry Blog outlines some helpful methods marketers in the Sweets and Snacks Industry utilized to reach consumers this Halloween season.
Read MoreSetup CEO, Joe Koufman, virtually sat down with Bill Koleszar, the Chief Marketing Officer of National Spine & Pain Centers, to talk about his calling to help other marketers, the importance of operational excellence, and his thirst for learning.
Read MoreSetup CEO, Joe Koufman, virtually sat down with Mary Renner Beech, the Chief Marketing and Transformation Officer of Scholastic, to discuss how she helps marketers foster creativity, the importance of pausing and listening to others, and more.
Read MoreSetup CEO, Joe Koufman, virtually sat down with Pete Boland, the CMO of Kelly, to share about his philosophy on discovering passions and the influence of mentors and Shakespeare on his career and leadership.
Read MoreThe Gartner’s annual CMO Spend and Strategy Survey that measures marketing budgets, spending, and priorities revealed that marketing budgets for 2022 were drastically better compared to the last few pandemic-riddled years. The 2022 Gartner Survey even showed “that three-out-of-four CMOs reported increased budgets” compared to 2021.
An increase of marketing spending means marketers will need to prioritize their goals and marketing budgets. They will also have to align with the C-Suite and company on their spending. What should marketers be spending on in the upcoming year?
Read MoreCustom Agency Search is a growing part of Setup’s business, and we take pride in our ability to find and include the best, relevant agencies in a search for any client. We stay on the pulse of what’s happening in the agency space and on the marketing teams of client-side marketers. Throughout this process, we bring rigor and deep experience, and we aim to have everyone walk away from the process with a positive impression of each other.
Read MoreSetup CEO, Joe Koufman, virtually sat down with Alice Crowder, the former CMO of Krystal Restaurants LLC, to share about how she personally immerses herself in the brands she works for, how she encourages curiosity and inspirational thinking, and how a Chinese Folklore inspired her leadership style.
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