At Setup, we prioritize creating a safe space for communication between our client-side and agency-side marketers, and what better way to do that than through a therapy session. Last Thursday, we continued to foster those important conversations at our virtual #MarketingMixer event where we held our Marketing Group Therapy Discussion.
Read MoreSetup COO Amanda Thompson sat down with former Coca-Cola colleague Leana Less, who is currently the VP of Global Consumer Marketing at Estee Lauder. The full conversation covers how her South African upbringing led to challenges in the business world, and how, as a leader, she is constantly innovating and optimizing her team to meet their full potential.
Read MoreSetup CEO Joe Koufman virtually sat down with Michael Minter, the Global Head of Marketing at DC Marketing for Boardriders. The full conversation includes how his upbringing overseas led to him being an objective “anthropologist” for brands, his love for disrupting the ad industry, and view on mentoring his team to focus on strengths as opposed to weaknesses.
Read MoreThe marketing industry is increasingly influenced and led by prominent women marketing professionals. In an effort to call attention to these powerful voices, we are releasing a regular series of blog posts highlighting the inspirational stories from women marketing leaders.
The stories, advice, and lessons featured today are from marketing leaders at Eaton, Little League International, and LIONSGATE.
Read MoreFrom CPG to Restaurants to the Entertainment industry, Setup has kept an eye on the ever-changing marketing landscape in a multitude of industries. Since the pandemic led to an increase in activities including home improvement efforts, we wanted to check in on the Construction industry to see if they’re building anything noteworthy in the next year.
We spoke with marketing leaders from Formica, Advanced Drainage Systems, Inc., Halco Lighting, Wilsonart, and more about what they’ve experienced in the last year and their predictions for the upcoming year.
Read MoreSetup CEO Joe Koufman virtually spoke with Matt Frisbie, the Chief Marketing Officer (CMO) of Little Giant Ladders. In this interview, Frisbie demonstrates different ladder use cases in the Little Giant studio while walking the audience through innovation and product development procedures.
Read MoreAt Setup we believe in the power of uplifting others and sharing their stories. Our women in marketing series highlights stories from impressive leaders in different industries who have overcome challenges in their field and continue to innovate and inspire others. This segment features leaders from The Bonadio Group, Bacardi, and Nuna.
Read MoreThe Marketing Multiverse: Marketing in Small, Medium + Large Companies featured a panel of marketers with similar job roles from different sized beverage companies sharing their unique perspectives and experiences. The CEO of Arden's Garden Leslie Zinn represented the small company, the CMO of SweetWater Brewing Company Brian Miesieski represented the mid-sized company, and the Group Marketing Director of Coca-Cola Freestyle at The Coca-Cola Company Eric Lewis represented the larger company.
Read MoreSetup CEO Joe Koufman virtually sat down with Jo Ann Herold, the Chief Marketing Officer (CMO) of Honey Baked Ham. The full conversation covers her career path from dressing up as The Hamburglar at McDonald’s to becoming the CMO of Honey Baked Ham and her love for mentoring and coaching others.
Read MoreThe pandemic has altered the ways consumers shop, compare, and buy CPG products, all in somewhat permanent fashion. Recently, we interviewed marketing experts from Learning Resources, Three Five Two, and Response Media about the changes they’ve noticed in the Consumer Packaged Goods (CPG) Industry.
Read MoreMore than half of Forbes’ Most Influential CMOs of 2020 were women. The marketing industry is increasingly influenced and led by prominent women marketing professionals. In an effort to call attention to these powerful voices, we are releasing a regular series of blog posts highlighting the inspirational stories from women marketing leaders.
The stories, advice, and lessons featured today are from marketing leaders at BIOMIN America Inc, Distant Lands Coffee, and Cats Footwear.
Read MoreSetup CEO Joe Koufman virtually sat down with Joanna Irwin, the Global CMO at Randstad. The full conversation covers her career path from agency-side to brand-side marketing, the challenges and learnings that come with being in a global role, how she gets buy-in across the company and with the C-suite, the value of collaboration and community within an organization, and more.
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